Count the number of times you’ve said “no” to an idea. Whether you inadvertently put out a spark of brilliance or nixed a nonstarter, your response took away someone else’s opportunity to feel heard. And that’s an innovation killer.
No one knows this truth better than improv legend Karen Hough. Go With It: Embrace the Unexpected to Drive Change is the good news that Hough has discovered on the frontlines of innovation. Working with business innovators for decades, Hough has found that they know how to deal with dichotomy. They can prepare, play, and think upside down. And corporate teams caught up in old patterns of thought and action? They can learn to innovate, too.
Improv troupes succeed on stage because they apply the “Yes, and” principle. Whatever the first person says, the next person affirms and adds to it. But this practice isn’t limited to brilliance onstage. Pharmaceutical scientists who accelerate their fuzzy front-end work on new drugs know how to improvise. Technologists who successfully bring their breakthroughs to market are masters of going with it. Executives who get their teams working and innovating together use improv techniques. Their stories fill this book. And they emphasize that it’s the process of listening, agreeing, and discussing an idea that’s monumentally important.
Hough shows you that anyone can learn to be more creative and innovative. It just takes flexibility, humor, and focus—that’s improv.
Hear from Go With It author Karen Hough: