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Hold On, You Lost Me! Use Learning Styles to Create Training That Sticks

By  Bernice McCarthy, Jeanine ONeill Blackwell

hold on you lost me cover

That everyone learns differently is no secret; it likely comes up in your everyday conversations with friends, peers, and colleagues. Phrases such as "I have to see it to remember it" or "I never forget a face" or "Once I hear something, I’ve got it" are probably familiar declarations of learning style to most of us.

By using an innovative, research-based teaching model known as 4MAT, Hold On, You Lost Me! pushes this common understanding to a new level by presenting a practical and easy-to-implement eight-step process for designing effective training programs.

Use Hold On, You Lost Me! to drive the gold standard of learning and increase understanding for accelerated on the job performance.


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Bernice McCarthy

Bernice McCarthy received her doctorate from Northwestern University in education and is one of the founders of the learning styles movement. She is the creator of the 4MAT Model, an innovative, research-based teaching model that is being used by organizations worldwide to improve learning effectiveness. Her teacher training has been introduced into thousands of school systems, both public and private. She has presented numerous workshops and keynote sessions on effective learning at renowned organizations, such as Northwestern University, Cornell University, Lehigh University, and the University of Houston, as well as consulted with the U.S. Navy, the Smithsonian, IKEA Furniture, the National Institute of Corrections, and the Peace Corps.

Jeanine ONeill Blackwell

Jeanine O’Neill-Blackwell understands the way training happens in the real world. She has nearly 20 years of experience as a sales trainer, corporate trainer, senior-level human resources leader, and president of a corporate university. As a partner in a school management company, she has designed and implemented large-scale, train-the-trainer initiatives. As president and CEO of 4MAT 4Business, she delivers tools, consulting, and training for leaders and trainers focused on improving learning design and implementation in organizations.


4MAT has been the key to creating connection and consistency throughout our education system. Our educators now share a common language for learning design. As a result, the skill and confidence level of both educators and learners has skyrocketed. The concept is brilliant and Hold On, You Lost Me! makes the 4MAT system simple to understand and apply—a must for all trainers and learning-based companies.

Virginia Meyer
Vice President of Education
Aveda Corporation, a division of Estee Lauder

Hold On, You Lost Me! is a book that every organization can use to improve not only workplace learning and training but also their front-line management teams. By understanding the differences in individual learning processes and recognizing that different is not better or worse, trainers and leaders will encourage greater sharing of ideas and knowledge. I would encourage every organization to consider the use of the principles presented in this book.

Carl A. Ross Jr.
Retired Director of Training, U.S. Naval Training Center
President, Century 2000 Educational Services

McCarthy and O’Neill-Blackwell have really synthesized the best of what has previously been written about learning styles and added their unique 4MAT model to make application easy for facilitators in business, education, healthcare, and other organizations. They bring their thoroughly researched work to a practical dimension, making it a must read for all workplace learning and organization development professionals.

Frances D. Glosson
Director of Learning Strategies
Centegra Health System

I have been using the 4MAT model in my instruction design and facilitation for several years. Hold On, You Lost Me! is completely practical and does not leave you wondering what to do to take advantage of the great learning principles presented. This book takes you from well-researched theory to practical, real-world application.

Tim Ahrens
Member Development Coordinator
Johnsonville Sausage

Book Details

ISBN: 9781562864972

Pages: 144

Publisher: ASTD Press

Pub Date: May 2007

Formats: Paperback, PDF

Product Code: 110719

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