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Leaders Don't Command

Inspire Growth, Ingenuity, and Collaboration

By  Jorge Cuervo

leaders don't command

It’s not enough to get a team to work, you need them to invest their hearts and minds.

Managers are currently faced with the most uncertain environment in history. How can we lead our teams to create and seize opportunities? How do we navigate through the fog in our brains and the overworked staff sitting in front of us?

This acclaimed book, originally published in Spanish as Mejor Liderar que Mandar, draws from author Jorge Cuervo’s vast experience as an executive, trainer, and coach. By presenting the information in bite-size chapters and to-do lists, Cuervo helps each of us to bring out the best of ourselves in leadership, management, and supervisory roles.

In this book you will learn:

  • about the essence of leadership and the emotional processes that influence it
  • what beliefs and stereotypes often lack meaning and hinder the development of leadership
  • tips and tricks to improve your leadership skills. 

PDF (Spanish) 

El libro electrónico Leaders Don’t Command (Mejor liderar que mandar), está disponible en Español. Selecciona la opción de "PDF (Spanish)" en el menú de precios. 


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Jorge Cuervo

Jorge Cuervo (born 1959), has a degree in pharmaceutical sciences and an MBA from ESADE; he is also certified in strategic planning, has a CPCC coaching certificate from CTI, a PCC coaching certification from ICF, graduated in ORSC Coaching for Relational Systems from CRR, and is certified by the Leadership Circle Profile.

For nearly 20 years, he has held marketing and sales management positions in multinational companies. Since 2001, he has been a consultant and trainer specializing in team organization, leadership and change management. He has been an executive coach and team coach since 2007, working with national and international companies. 

He is also a professor of leadership and change management at Barcelona Activa. He contributes to training and postgraduate programs at various universities and chambers of commerce. He has developed unique approaches that combine training and coaching techniques to offer his students resources that more effectively apply on a personal level.

 His website is  

Book Details

ISBN: 9781562869359

Pages: 200

Pub Date: April 2015

Formats: Paperback, PDF, PDF (Spanish)

Product Code: 111511

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