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Learning On Demand

By  Reuben Tozman

Learning On Demand

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Learning on Demand presents new ideas around the topic of web-enabled instruction, challenging long-held beliefs about proper ‘design’ and the methods for engaging students. Drawing on technology trends, this book shows that accessibility of information on demand overshadows ‘interactive design’ for creating effective web-based instruction. In addition, the trends that are evident outside of the training and development industry are ones that could empower and bring training and development professionals into vital roles within an organization.

Learning on Demand showcases fascinating examples of web and mobile technologies that are based on an increasingly open web platform. Right now, technology innovations are moving faster than innovations in learning. The showcase of technologies presented in this book can create a baseline of innovation to use for comparison in the future. We must continue to look at new, developing technologies, and assess whether training and development trends are taking advantage of these technologies. If they are not, we need to examine how we can do so moving forward. This book will discuss new ways of measuring the effectiveness of web-enabled instructional solutions based on the success of business intelligence and web analytic technologies.

A Q&A with Reuben Tozman.


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Reuben Tozman

Reuben Tozman is the founder and chief learning officer of edCetra Training. Reuben obtained his master’s degree in educational technology from Concordia University in Montreal, Quebec in 1998 and has worked in the field of technology-based training since. An instructional designer, Reuben managed production teams and product development and founded edCetra Training in 2002. Reuben constantly tests new theories for applying latest technologies to learning interventions; he has been an active member of standards committees such as DITA for Learning, an active contributor to industry publications, and a speaker at industry events. Reuben is the author of Learning on Demand: How the Evolution of Technology Is Shaping the Future of Learning. He is also a motorcycle enthusiast and can be found riding the roads of southern Ontario any chance he can get.


As a boy of 10, I kept at my side my Boy Scout Handbook. It was a worthwhile companion on many a camping trip and as I spent much of my time camping, hiking, playing and working in the outdoors, it was a compendium full of resource I mined over and over again, each time pulling out something new.

Now, as I stand at the very edge of what is for all of us an undiscovered country with an overwhelming abundance of information resources, modalities to connect to them and pathways to make sense of them, I feel like for the instructional designer -- heck, for most anyone -- this might be the first handbook one needs to do something with the splendor available to us in the dawn of this new era in how we learn.

Aaron Silvers
Chief Learning Officer, Problem Solutions, LLC

The future of learning is going to be driven by how we tap into new technology, and among the most important are the ways we deal with content. Reuben Tozman has written the first book that explains these new directions for the learning community: what systems are playing a role, how they work, what they will do, and how you get prepared. This is 'must' reading for those looking to harness the power of systems that communications and marketing are already leveraging to empower new organizational opportunities.

Clark Quinn
Executive Director, Quinnovation

Finally, a thought-provoking yet practical book for instructional designers! Reuben introduces a new way of thinking about instructional design that meets the needs of today's web-based world.

Lance Dublin
Founder and Chief Solution Architect, Dublin Consulting


Book Details

ISBN: 9781562868468

Pages: 232

Publisher: ASTD Press

Pub Date: October 2012

Formats: Paperback, PDF

Product Code: 111223

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