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Measuring For Success: What CEOs Really Think About Learning Investments

By  Jack J. Phillips, Patti P. Phillips

Measuring for Success: What CEOs Really Think About Learning Investments

Workplace learning professionals are often frustrated when senior executives and other top organizational leaders do not "get" the value of learning and training initiatives. Often, these same professionals are left wondering what measuring stick is most meaningful to their company's purse string holders. Based on interviews, surveys, research, and briefings with senior management and C-Level executives, Measuring For Success reveals what specific learning measurements are important to top level executives and what measures they often find disappointing. Learning and development professionals, including chief learning officers, training directors and other top learning professionals, will gain insight to help them build the best case for world-class training and development practice. Readers get straight answers from the top to help them develop strategies and measure what really matters to those at the top.

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Jack J. Phillips

Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 100 articles and 75+ books, including  Measuring the Success of Leadership Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI (ATD Press). His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.

Patti P. Phillips

Patti Phillips is president and CEO of the ROI Institute and is the ATD Certification Institute's 2015 CPLP Fellow. Since 1997, she has worked with organizations in more than 60 countries as they demonstrate the value of a variety of programs and projects. Patti serves on the board of the Center for Talent Reporting, as Distinguished Principal Research Fellow for The Conference Board, and as faculty on the UN System Staff College in Turin, Italy.

Patti has written and edited numerous books and articles on the topics of measurement, evaluation, and ROI. Recent publications include Measuring the Success of Leadership Development, Making Human Capital Analytics Work, Measuring the Success of Learning Through Technology, Measuring the Success of Organization Development, and Measuring Leadership Development: Quantify Your Program's Impact and ROI on Organizational Performance.


Finally, a field guide for training and development executives that exposes the fastest and easiest way for them to become a strategic member of the organization's growth engine, earning them a much-deserved seat at the C-level table.
JW Ray
Chief Operating Officer and Co-Founder


Book Details

ISBN: 9781562865887

Pages: 296

Publisher: ASTD Press

Pub Date: September 2009

Formats: Paperback, PDF

Product Code: 110915

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