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Measuring the Success of Coaching

By  Jack J. Phillips, Lisa Ann Edwards, Patricia Pulliam Phillips

Measuring the Success of Coaching

How can you develop an effective means for measuring return on investment (ROI) in coaching? With its two dedicated sections, Measuring the Success of Coaching discusses both the principles behind measuring ROI in coaching (including specific protocols for objectively measuring ROI in coaching programs), as well as delivering a broad array of pragmatic, applicable case studies from a range of organizations. Some of the specific topics covered in Measuring the Success of Coaching include:

  • a general introduction to the concepts behind return on investment, and how to calculate it
  • a discussion of the ROI Methodology™ and the ROI process model
  • suggestions for effectively planning your ROI evaluation program, data collection, data analysis, and reporting procedures
  • input and examples of how to improve the coaching process itself
  • an extensive selection of highly detailed, thoroughly researched case studies of organizations that have developed and implemented programs for measuring ROI in coaching, from a wide variety of industries, and including international companies.

Measuring the Success of Coaching offers a clear, complete, and detailed explanation and treatment of the principles behind return on investment in coaching. It provides a conceptual framework; workable suggestions for developing, implementing and maintaining programs for measuring ROI in coaching; and practical, germane case studies. Measuring the Success of Coaching is a comprehensive resource for trainers, coaches, managers, human resources (HR) personnel, and other professionals interested in or tasked with creating programs for measuring return on investment within organizations.


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Jack J. Phillips

Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 75 books and more than 100 articles. His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.

Lisa Ann Edwards

Lisa Ann Edwards is the founder of Bloom Coaching Institute, an organization that advances coaching effectiveness through research, tools, training and consultation utilizing the ROI Methodology™. Edwards’s coaching work has demonstrated as much as a 251 percent return on investment and has been shown to lift employee engagement nearly 20 percent.

As head of Talent Management for Corbis, a Bill Gates' privately owned global media company, Lisa was responsible for designing and implementing effective talent development solutions such as leadership development, management development and coaching programs to ensure talent engagement, improve talent retention and serve to feed the talent pipeline.

Lisa is a frequent contributing author to trade publications and has authored or contributed to the following books: Measuring the Success of Coaching: A Step-by-Step Guide to Measuring Impact and Calculating ROI (ASTD Press, 2012); Keep Looking Up (2010); Managing Talent Retention: An ROI Approach (2009) and has contributed case studies or chapters to five additional books.   Lisa earned a Master of Science in Experimental Psychology from Southern Methodist University and is a certified coach from The Hudson Institute of Santa Barbara.

Patricia Pulliam Phillips
Patricia Pulliam Phillips, PhD, is an internationally recognized author, consultant, and president and CEO of the ROI Institute, Inc. Phillips provides consulting services to organizations worldwide. She helps organizations build capacity in the ROI Methodology by facilitating the ROI certification process and teaching the ROI Methodology through workshops and graduate level courses.


“This book and its research make a significant contribution to the coaching and learning measurement fields. Jack, Patti, and Lisa’s evaluation playbook and case studies blaze new trails for practitioners, coaches, and academic institutions to capitalize on the impact that the emergent field of coaching can have on individuals and organizations. Bravo!”
Dave De Filippo Chief Learning Officer BNY Mellon Asset Management
“Measuring the Success of Coaching is a powerful and timely book providing a framework of measurement for executive coaching as one of the most dynamic leadership interventions. All business professionals will embrace the step-by-step approach of evaluating coaching for its employees and organizations.  This book is a must read for all involved in providing, applying, and supporting coaching in the workplace.”
Judith Cardenas, PhD Executive Vice President, Sustainable Learning Neuro Business Group
“Measuring the Success of Coaching is your personal guide to producing powerful, comprehensive results of your coaching initiatives. As the coaching profession continues to evolve, having a resource such as this is critical to developing and implementing coaching programs that truly support your organization’s success. The ROI Methodology process model provides a user-friendly foundation from which you can confidently position your coaching efforts, while the case studies reveal practical lessons learned that are immediately applicable. If you want to influence the decisions your organization makes about coaching – read and use this guide to drive results!”
Alia Fitzgerald Senior Manager, Taylor Made Learning Center Taylor Made Golf Company

Book Details

ISBN: 978-1-56286-8

Pages: 240

Publisher: ASTD Press

Pub Date: February 2012

Formats: Paperback, PDF

Product Code: 111211

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