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Measuring the Success of Employee Engagement

By  Patti P. Phillips, Jack J. Phillips, Rebecca Ray

Employee engagement, impact, ROI—if you can’t connect the three, your program’s in trouble.

The number of employees who sleepwalk through the day or undermine the work of their engaged counterparts is on the rise. More and more companies are turning to engagement programs to recoup lost revenue and productivity. But these pricey endeavors can lose critical funding when they are designed without business impact in mind.

In Measuring the Success of Employee Engagement, renowned experts Jack Phillips and Patti Phillips and knowledge organization expert Rebecca Ray help you make the business case for an employee engagement initiative. More important, you’ll discover what it takes to build a program with the end in mind. By following real case studies that show the Phillips’s ROI Methodology in action, you’ll learn how to avoid narrowly focusing your efforts on behavioral outcomes alone.

Measuring the Success of Employee Engagement is an essential resource for all who support employee engagement efforts, from the chief learning officer to individual members of employee engagement teams. Ensure that your employees drive innovation and increase sales with an engagement program that earns its keep. 


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Patti P. Phillips

Patti Phillips is president and CEO of the ROI Institute and is the ATD Certification Institute's 2015 CPLP Fellow. Since 1997, she has worked with organizations in more than 60 countries as they demonstrate the value of a variety of programs and projects. Patti serves on the board of the Center for Talent Reporting, as Distinguished Principal Research Fellow for The Conference Board, and as faculty on the UN System Staff College in Turin, Italy.

Patti has written and edited numerous books and articles on the topics of measurement, evaluation, and ROI. Recent publications include Measuring the Success of Leadership Development, Making Human Capital Analytics Work, Measuring the Success of Learning Through Technology, Measuring the Success of Organization Development, and Measuring Leadership Development: Quantify Your Program's Impact and ROI on Organizational Performance.

Jack J. Phillips

Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 100 articles and 75+ books, including  Measuring the Success of Leadership Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI (ATD Press). His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.

Rebecca Ray

Rebecca Ray serves as executive vice president of the knowledge organization at the Conference Board. In this role, she has oversight of the research-planning and dissemination process for all three practices areas: corporate leadership, economy and business environment, and human capital. She is also responsible for the research agenda, which, in turn, drives much of the business-planning process for the Conference Board.

Rebecca is the co-author of numerous publications with a focus on leadership development and engagement, including an employee engagement chapter for the ATD Talent Management Handbook. She is a frequent speaker at professional and company-sponsored conferences and business briefings around the world. She is often a guest in business media, such as Bloomberg TV (Hong Kong and Europe), Bloomberg Radio, and CNBC India. Her research, commentary, initiatives, and accomplishments from various teams have been featured in the Financial Times, Wall Street Journal, and South China Morning Post, as well as in Harvard Business Review, Chief Learning Officer, Leadership Excellence, Training, CIO, Workforce Management, Human Resources, HR Magazine (Hong Kong), Chief Executive Officer, HR Magazine (UK), EMBA Magazine (Taiwan), Bloomberg BNA, People & Strategy (the Professional Journal of HRPS), and Talent Management. Her co-authored works include Measuring Leadership Development, Measuring the Success of Leadership Development, and Measuring the Success of Employee Engagement.


Even the best-designed engagement programs are not effective unless they’re integrated into the organization’s strategy and shown to make a real impact on business results. Offering practical steps to justify the effort and investment in our people, this book has long been needed in the human resources community.
Chester Elton and Adrian Gostick 
New York Times Bestselling Authors, All In and What Motivates Me 
In Measuring the Success of Employee Engagement, you’ll learn the hows, whats, and whys of employee engagement. This book is your road map to connected employees, high-performing teams, and ultimately greater success for the entire organization!

Marshall Goldsmith
International Bestselling Author, What Got You Here Won’t Get You There and Triggers 

In today’s dynamic work environment, the need to help employees realize their full potential is what will separate innovative, high-performing companies from average ones. This book provides a pragmatic, evidence-based perspective in driving such business performance and is a must-read for human capital professionals.
Michael Arena 
Chief Talent Officer, General Motors Corporation 
Here’s a great road map for the novice or experienced individuals responsible for driving employee engagement in their organization. The practical advice and thought-provoking approaches are fantastic sign posts for measuring the value of both innovative ideas and proven practices of engagement.
Rob Lauber 
Chief Learning Officer, McDonald’s Corporation
There are many books written on the how, the what, and the why of engagement. We needed one that provided a solid, well-researched measurement model. Measuring the Success of Employee Engagement delivers in spades.
Beverly Kaye
Founder, Career Systems International
Co-Author, Love ’Em or Lose ’Em: Getting Good People to Stay and Hello Stay Interviews Goodbye Talent Loss

In many ways, this book is a capstone to the work being done in employee engagement. With a practical and relevant approach, Measuring the Success of Employee Engagement provides the tools for demonstrating the quantifiable value of treating engagement as an important business process, and much more than just an HR thing.
Brian Powers
Former Head, Global Talent Management, Staples Inc. and EMC Corporation
This book is for leaders who want to go beyond simply believing that engaged workers contribute to organizational success, providing a road map to actually measure how and why engagement generates tangible returns.  Human resource leaders will learn to apply the classic evaluation framework of reaction-learning-application-impact-ROI to engagement, through detailed instructions, checklists, and engaging real-world examples.
John Boudreau
Professor, Management and Organization, and Research Director, Center for Effective Organizations,
Marshall School of Business, University of Southern California

If you want to learn how to practically measure employee engagement then this book provides the formula.  Read it and learn how to truly show the impact that engaged employees can have on the bottom line.
Michelle Blieberg
Senior Vice President, Talent Management and Corporate Human Resources,Time Warner, Inc

Book Details

ISBN: 9781562869182

Pages: 224

Publisher: ATD Press

Pub Date: April 2016

Formats: Paperback, PDF

Product Code: 111613

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