Please wait a few seconds while your cart is being loaded.

Login to see membership pricing and/or to see items you may have added using another computer or device

Please Wait...

To view or add items to your Wish List, please log in.

Not yet an ATD registered user? Click here to register.
Already registered? Click here to log in.

Measuring the Success of Organization Development

By  Patricia Pulliam Phillips, Jack J. Phillips, Lizette Zuniga

Measuring the Success of OD cover

Read a Sample Chapter!

Measuring the Success of Organization Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI, by Patricia Pulliam Phillips, Lizette Zuniga, and Jack J. Phillips, examines the strategic role of organizational development (OD), explains the reasons for measuring OD efforts, and proposes a framework for measuring effectiveness. Ultimately, OD practitioners will be able to determine how particular OD interventions correlate with business results; determine areas for investments, modifications, and cessation; justify budget allocations; and be more accountable for how money is spent within their organizations.

You'll learn how to:

  • Make the business case for OD.
  • Take the steps to accurately measure the impact of your OD programs.
  • Develop, implement, and maintain successful OD programs.
Part I of the book explains the concept of ROI and outlines the steps to ensure accurate measurement of the effects of OD programs. Part II consists of case studies that show “evaluation in action,” providing a conceptual framework and workable suggestions for developing, implementing, and maintaining programs for measuring success in OD programs.


Format Member List





Become a member or login to save $6



Patricia Pulliam Phillips
Patricia Pulliam Phillips, PhD, is an internationally recognized author, consultant, and president and CEO of the ROI Institute, Inc. Phillips provides consulting services to organizations worldwide. She helps organizations build capacity in the ROI Methodology by facilitating the ROI certification process and teaching the ROI Methodology through workshops and graduate level courses.
Jack J. Phillips

Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 75 books and more than 100 articles. His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.

Lizette Zuniga

Dr. Lizette Zuniga presently serves as Vice President, ROI Implementation with the ROI Institute. With more than 15 years of professional experience, Dr. Zuniga has expertise in leadership and organizational development, learning and development, survey design and ROI. She facilitates the certification course for ASTD in Evaluating Learning Impact, and serves as faculty on the United Nations System Staff College. Dr. Zuniga holds an M.S. degree in psychology from Georgia State University, and a Ph.D. in Leadership and HRD from Barry University. She co-authored the book Measuring the Success of OD, with Jack and Patti Phillips, and has published several articles and case studies on needs assessment, ROI and organizational culture. She can be reached at


Book Details

ISBN: 9781562868734

Pages: 216

Publisher: ASTD Press

Pub Date: May 2013

Formats: Paperback, PDF

Product Code: 111320

Please Wait

Please wait while we are getting your account information.

ATD 2015 International Conference & Exposition in Orlando, FL — May 17-20
Register now.