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Real World Training Evaluation

Navigating Common Constraints for Exceptional Results

By  Patti P. Phillips, Jack J. Phillips

Real World Training Evaluation

Is your program ready for the real world?

Real world evaluation is a balance between art, science, accuracy, and cost. To set your program up for success, you need to start the measurement and evaluation journey with a clear destination in mind.

In Real World Training Evaluation, Patricia and Jack Phillips hone in on ROI in learning and development and outline a clear pathway to seamless and credible evaluation. Learn to avoid real world barriers that commonly get in the way of talent development initiatives. Earn the respect of senior management by showing bottom-line impact, including the ROI. And start describing program successes in quantitative, qualitative, financial, and non-financial terms to win over crucial stakeholders.

By demonstrating program results, you can help your organization link its human capital investment to operational excellence and sustainability. Real World Training Evaluation offers the directions and tools to get you there.


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Patti P. Phillips

Patti Phillips is president and CEO of the ROI Institute and is the ATD Certification Institute's 2015 CPLP Fellow. Since 1997, she has worked with organizations in more than 60 countries as they demonstrate the value of a variety of programs and projects. Patti serves on the board of the Center for Talent Reporting, as Distinguished Principal Research Fellow for The Conference Board, and as faculty on the UN System Staff College in Turin, Italy.

Patti has written and edited numerous books and articles on the topics of measurement, evaluation, and ROI. Recent publications include Measuring the Success of Leadership Development, Making Human Capital Analytics Work, Measuring the Success of Learning Through Technology, Measuring the Success of Organization Development, and Measuring Leadership Development: Quantify Your Program's Impact and ROI on Organizational Performance.

Jack J. Phillips

Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 100 articles and 75+ books, including  Measuring the Success of Leadership Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI (ATD Press). His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.


Real World Training Evaluation will help demystify the fundamental evaluation process and set forth achievable steps for building a productive evaluation practice within your own organization. One of the hardest things to convey about real evaluation is what it takes to be successful and this book nails it!
Scott Frasard
Global Manager, Training Measurement and Evaluation, eBay

Evaluation is one of those necessary tasks that are required to justify the worth of our training programs. If you are looking for a book in a conversational format that is easy to read and understand, I highly recommend Real World Training Evaluation. This book is a must-have for seasoned and new practitioners that addresses evaluation scenarios that occur in the workplace.
Deborah Colvin Wilson
Director, Organizational Development and
Consulting Services, Georgia State University

Real World Training Evaluation is an incredible resource for those who are implementing an evaluation strategy and need a refresher on the standard steps. This easy-to-read book provides real world strategies you can use to avoid, or immediately handle, challenges you may encounter. It is an indispensable resource for all program evaluators!
Cathy Stawarski
Director of Evaluation Services, PTG International

Wow! Rarely can a rigorous discipline or framework accommodate all the scenarios and daily challenges that arise in the real world.  With this book, Patti and Jack Phillips do just that. They provide a detailed road map that will hold your hand, help you navigate all the detours, and literally take you from the launch of a training initiative all the way to reporting its ROI. As someone who evaluates training programs and uses the ROI Methodology every single day, the insights in this book are an invaluable addition to my tool box. There’s no more excuses when it comes measuring the impact of training!
Paul Leone
Senior Measurement Consultant, Verizon

Book Details

ISBN: 9781562869076

Pages: 192

Publisher: ATD Press

Pub Date: December 2015

Formats: Paperback, PDF

Product Code: 111531

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