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New Book: Own Any Occasion Is Now Available!


Own Any Occasion

Own Any Occasion simplifies the process of extraordinary speaking, showing you how to craft the perfect message and captivate your audience.

Essential Account Planning

Sales accounts are harder than ever to win, let alone keep. Globalization, cloud computing, and crowdsourcing create a marketplace where any account can be lured away by a hungry startup. And the face-time advantage? Forget it. In Essential Account Planning, sales enablement expert Mark Donnolo shows you how to bring stability to your sales organization and start seeing the rewards of planning today.

Member Price: $25.95
List Price: $29.95

The Art and Science of Training

In this book Elaine Biech, one of the most highly regarded names in talent development, sets out to identify the perfect blend of content mastery and audience insight that top facilitators rely on to deliver outstanding training experiences.

Member Price: $28.95
List Price: $32.95

Success in Selling

Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today’s sales profession and introduces the new ATD World-Class Sales Competency Model.

Member Price: $59.95
List Price: $69.95

ATD’s Best On Science of Learning (PDF)

As talent development professionals, understanding how adults learn and retain information is crucial. The 16 selections from books, TD at Work and Infoline issues, and TD magazine articles included here cover a range of topics related to the science of learning—from foundational models to increasing retention to results-based evaluation.

Member Price: $74.95
List Price: $89.95

Data Driven

A "how-to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team, and how data analytics becomes the ultimate driver behind the sales function turnaround. Each chapter features insightful commentary and practical notes on the points the story raises, and one entire chapter is devoted solely to laying out the Prescriptive Action Model step-by-step giving you the actionable guidance you need to put it into action in your own organization.

Member Price: $24.00
List Price: $28.00

Evidence-Based Training Methods, 2nd Edition

Not all activity leads to learning. Move beyond the myths with an evidence-based approach. Seasoned technical trainer Ruth Colvin Clark has synthesized the findings of today’s crucial learning research into a noteworthy refresher of her 2010 book. Delve into the foundational ideas of evidence-based practice and discover a clear pathway to applying best practices to the creation of your instructional products. Follow along as Clark dissects popular training myths and offers best practice guidelines. You’ll drill into the evidence on use of graphics, text, and audio and walk away with tactics for implementing two of the most powerful instructional methods associated with learning: examples and practice. Read a sample chapter.
 

Member Price: $28.95
List Price: $32.95

The Art of Modern Sales Management

Sales management has changed dramatically in the past decade. In a connected and evolving world it is hard to offer a definitive guide, but this book strives to sketch out a blueprint for managing performance in a changing sales landscape.

Member Price: $29.95
List Price: $34.95

Measuring the Success of Sales Training

From renowned ROI experts Jack and Patricia Phillips, this latest collection outlines how to measure the return-on-investment (ROI) of sales training programs and provides real-life case studies that demonstrate how to apply the principles of the ROI Methodology when evaluating these programs.

Member Price: $32.95
List Price: $38.95

Premeditated Selling

With a five-step process and case studies to demonstrate what works in sales, Premeditated Selling: Developing the Right Strategy for Every Opportunity shows you how to develop and tailor winning strategies for your most important prospects.

Member Price: $17.95
List Price: $19.95

The Ultimate Guide to Sales Training: Potent Tactics to Accelerate Sales Performance

The Ultimate Guide to Sales Training is the go-to reference for sales managers, sales trainers, sales coaches, and sales consultants who want to increase a sales force's productivity by using these proven techniques: Building Mental Flexibility Anchoring Concepts for Easy Recall Encouraging Behavioral Change

Member Price: $64.95
List Price: $75.95

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