"What have you done for me lately?"
That question is running through the minds of the sales executives, sales managers, and sellers you work with on a daily basis. If you're a sales trainer who answers this question with the number of programs you facilitated or the results of Level 1 surveys you collected, you may soon realize that the excitement you have for such data isn't shared by others.
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If you're honest with yourself, you'll realize that those results probably
