The following story was shared by Jim Chenet, regional sales director at Performance Plus Marketing (PPM).
Client: A large global healthcare company with more than 29,000 employees located in 76 countries.
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Problem: The company was preparing to launch a major new development in Type II diabetes treatment and needed to train its salesforce to successfully promote the drug.
Diagnosis: To effectively engage the salesforce, PPM acquired demographic information of the more than 2,000 sales representat