July 2011
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TD Magazine

Sinfully Engaging Training

Tuesday, July 19, 2011

The following story was shared by Jim Chenet, regional sales director at Performance Plus Marketing (PPM).

Client: A large global healthcare company with more than 29,000 employees located in 76 countries.

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Problem: The company was preparing to launch a major new development in Type II diabetes treatment and needed to train its salesforce to successfully promote the drug.

Diagnosis: To effectively engage the salesforce, PPM acquired demographic information of the more than 2,000 sales representat

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