Contextual game design must put the player experience first.
To some, gamification is the Next Great Hope for deep user engagement. Sure, gamification does feedback really welland insight into personal use of a system, site, or service is invaluable for understanding progress toward goals. But too often gamification is a grafted solution that ultimately serves the system rather than the player. Gamification introduces points, badges, and achievements as intended objects of desire without meanin
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