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Culture as a Competitive Advantage Premium Content

In its quest to become the most recommended company in the markets it serves, TELUS puts its focus on customer experience and employee engagement.

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  • Dan Pontefract

    Dan Pontefract is chief envisioner at TELUS, a Canadian telecommunications company, where he heads the Transformation Office, a future-of-work consulting group that helps organizations enhance their corporate cultures and collaboration practices. Previously as head of learning and collaboration at TELUS, Dan introduced a new leadership framework—called the TELUS Leadership Philosophy—that dramatically helped to increase the company’s employee engagement to record levels of nearly 90 percent.

    He is the author of The Purpose Effect: Building Meaning in Yourself, Your Role and Your Organization as well as Flat Army: Creating a Connected and Engaged Organization. A renowned speaker, Dan has presented at multiple TED events and also writes for Forbes, Harvard Business Review, Psychology Today and the Huffington Post. Dan and his wife, Denise, have three young children (aka goats) and live in Victoria, Canada. He is also an adjunct professor at the University of Victoria.

    More information is at


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