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Understand Your Audience Premium Content

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When examining the many challenges that come with creating global virtual classrooms, the key is to understand the makeup, learning styles, and expectations of your audience.

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  • Íñigo manages ATD relations with Europe and Latin America. He joined ATD five years ago as part of the International team. Before joining ATD, Íñigo worked as director of sales and marketing at Fonexion USA, a European Bluetooth and wireless accessories distributor, managing U.S. and Latin American operations. Prior to that he was deputy director of AGRAGEX (Spanish Farm Equipment and Irrigation Exporters Association) for nine years in Bilbao, Spain. In that role he promoted farm equipment products, organizing trade shows and trade missions and bringing entrepreneurs to more than 85 countries.

    Íñigo holds a BA in economics from the Complutense University of Madrid and a diploma in economics from the University of Wolverhampton; he’s also taken several doctorate courses in development economics at the University of the Basque Country in Bilbao. He is fluent in English, Spanish, and French and is currently learning Portuguese. Íñigo has presented at various conferences and workshops in Latin America and Europe.

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