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Transmedia Storytelling for the Netflix Age Premium Content

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A comprehensive story told through multiple reinforcing channels creates greater engagement.

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Author

  • Anders Gronstedt

    Anders Gronstedt, PhD, is president of Gronstedt Group, which helps global companies such as GE, United Healthcare, Deloitte, Microsoft, Kimberly-Clark, and Jamba Juice, and government clients such as the city of New York, improve performance with innovative learning approaches. These include next-generation digital simulations, gaming, and immersive 3D virtual worlds. His articles have appeared in the Harvard Business Review and he hosts a weekly speaking series.

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