Lining Up to Learn

In preparation for the launch of a new product, a cosmetics company created a training toolkit designed to facilitate flipped learning.

This story was told by Jill Gould, vice president of North America education at Benefit Cosmetics.

Client

Benefit Cosmetics

Opportunity

In spring 2014, Benefit Cosmetics executed its largest product launch ever for a gel eyeliner pen called "they're real! push-up liner." The company's education team sought an interactive way to teach in-store e