Achieving high levels of employee engagement is an important goal for managers, and important for a company’s bottom line. Engaged employees are more productive, and more likely to stay longer with a company. However, employees who are unclear of what their managers expect aren’t likely to be engaged, and certainly wont be as productive as employees who have a clear understanding of their roles. For employees to understand what’s expected of them, it’s important for managers to communicate with them in open, honest ways. Setting clear, realistic goals is one key factor in this effort. Once goals are set, managers should reinforce the idea that employees are valuable, and play a vital role in the company's overall success. Managers should also hold their employees accountable for their actions, and provide clear paths for advancement within the company. Even if an employee’s movement is lateral, changes in roles and responsibilities drive performance and productivity.