In the retail space, it costs an estimated $3,000 to replace a $10-per-hour associate, without factoring in a loss of productivity. Turnover is a costly problem in this sector, and boosting engagement is one of the best tactics business owners can utilize in increasing retention rates. But while the “why” of engagement is apparent, the “how” is often obscure. However, according to author and engagement expert Kevin Kruse, engagement doesn’t have to remain nebulous. He argues that it can be boiled down to three basic principles: communication, recognition, and growth. Communication is key in helping employees feel connected to a company, understand the organization’s goals, and visualize how their role contributes to the overall success of the company. Recognition is also key. By acknowledging and rewarding their hard work, you will help employees feel more connected to the company and take personal ownership of their work. Growth is the final ingredient for engagement. Good employees want to improve and advance within a company.