July 2017
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Training Needs to Be Cultural

Wednesday, July 12, 2017

Training should be about more than reviewing company policies or familiarizing new employees with the systems they’ll be using to complete their day-to-day tasks. It should be about imparting the culture and values of an organization from the employer to the employee. With this in mind, training should not be viewed simply as communicating facts and processes, but identifying and offering up the concepts an employee really needs to know to be successful in their career. First, it’s important to build empathy. No matter the business, it's essential for every employer to relate to a customer both logically and emotionally. Employees need to be immersed in the customer experience to gain a firsthand look at the company’s offerings while building a deeper level of understanding for the customer's need. Additionally, it’s important to foster community within the organization. Training shouldn’t always be a top-down process. Leaders should facilitate opportunities for employees to learn from one another and grow while leveraging one another’s strengths and experiences.

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