Adding the letter "e" in front of any term triggers an avalanche of lies. For example: Email has made our organization so much more productive, or e-commerce will be the end of stores. The letter "e" brings a dot.com hyper-enthusiasm and hyper-cynicism to any process. The marketplace starts to lie to itself, as well as to investors and customers about the readiness and economic model of the new phenomena. The change-resistant adopter lies about how it will never work. The sen