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ROI Performance Evaluation at AgCo Premium Content

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To explore the effectiveness of training initiatives at AgCo, the ROI Method was applied. The ROI Method is a systematic and methodical measurement and evaluation approach that focuses on five levels of data and evaluation thereof to determine the effectiveness of a performance improvement initiative. Objectives for each level of evaluation were identified, data collection tools and analytical approaches were developed, and an approach to isolate the effects of the program was devised.


Communities of Practice: Learning & Development


  • michael nicholson

    Michael Nicholson is a certified performance technologist and a certified ROI professional, and he earned an MS in education in training and performance improvement from Capella University. He teaches college biology and microbiology, and is a performance improvement consultant, addressing domestic and international issues in agriculture and biotechnology.


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