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Rapid Video Development for Learning Certificate

Confidently produce quality video quickly and affordably.

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Video is the new flipchart. Learning and development professionals are increasingly called on to create video content that extends learning beyond the classroom; as well as to introduce more learning resources into classroom training. This program teaches learning professionals how to use consumer-level equipment to create engaging video that looks professional and reinforces learning. Participants will learn all aspects of shooting professional-looking video, from planning and pre-production, to shooting and recording sound, to editing and deployment. At the end of this program, participants will be able to confidently produce quality video quickly and affordably.

  • Face-to-Face2 days
  • On-SiteFlexible dates & duration

Dates & Locations

San Jose, CA

Jan 22-23, 2018

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San Diego, CA

May 04-05, 2018

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Alexandria, VA

Sep 17-18, 2018

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Chicago, IL

Dec 06-07, 2018

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Program Overview

Program Overview

Video offers many advantages to trainers and their organizations that are looking to bring richer learning resources into the classroom, as well as extend learning to mobile and e-learning platforms. Well-produced didactic video enables learning professionals to offer visual learning content to participants wherever they want it, whenever they need it, and at whatever pace that works for their learning styles. Learning video reduces the time, hassle, and costs associated with attending events to gain knowledge which can be just as easily picked up virtually.

With advances in technology, cameras and editing software are cheaper and easier to use than ever before. However, not all video is created equal. To deliver effective training, didactic video needs to have carefully structured content that is easy to understand, reinforces learning, and looks professional.

This highly practical two-day workshop draws on both media psychology and learning theory. Participants will be taken through a step-by-step planning process for structuring learner-centered didactic video. Participants will learn how to plan a storyboard and write an engaging script. Participants will also learn the video production process, including how to streamline it to turn out video faster; how to use a camera; how to compose shots so they are clear and aesthetically pleasing; editing basics; and how to cut video together so it both reinforces learning and looks professional.

In this hands-on and interactive workshop, based on ATD’s bestselling book, Rapid Video Development for Trainers by Jonathan Halls, participants will have the opportunity to create actual learning videos using the camera provided in the program.

What to Expect:

  • Books: Receive a copy of Rapid Video Development for Trainers.
  • Format and Technical Requirements
  • This is a two-day face-to-face learning event in which participants bring their laptops. ATD will provide a lightweight digital camera, tripod, and microphone for you to use in small groups. To learn more about the format and equipment requirements for this workshop, click here
  • Note: ATD also offers the Media for Learning Certificate. While that program has a section dedicated to video, it provides a detailed overview of multimedia and is designed for learning professionals integrating audio, video, and text. The Rapid Video Development for Learning Certificate covers the topic of video on a much deeper level for learning professionals who want to focus their skills only on video, including storyboarding and production planning processes, shot selection, graphics, editing, sound and audio, and compression.
  • In addition, the Media for Learning Certificate uses basic point-and-shoot flip-style cameras. In the Rapid Video Development for Learning Certificate, participants will use more advanced cameras; giving them the opportunity to learn how to use the manual functions as well as a tripod and external microphone.

Find out more. Read two blog articles on developing solid media skills from expert facilitator Jonathan Halls:

Find out why facilitator Jonathan Halls values the Rapid Video Development program.

Learning Objectives

Learning Objectives

By the end of this program, participants will be able to:

  • Explain how video works as a communication method in relation to learning content.
  • Understand how human cognition and adult learning theory apply to media content.
  • Plan and structure a didactic video so the content is quick and easy to understand.
  • Draw a video production storyboard that blocks out each shot size and camera position.
  • Write a video script that follows the conventions of “writing to picture.”
  • Create a production plan that includes logistics review, shot plan, responsibility chart, and risk assessment.
  • Shoot video on a consumer-level camera with manual functionality.
  • Cut shots together using a storyboard or timeline video editor and add appropriate message layers.
  • Publish final video in a format appropriate to your distribution platform.





Topic 1: Cognition and Planning Video

Learning and media psychology are the focus of Topic 1. The program will cover ways of structuring messages so they are quick and easy to understand; as well as how to package learning so it is easy for the viewer to remember and apply back on the job. Subjects covered include:

  • cognition and how to structure learning
  • video and how it communicates learning
  • techniques for reinforcing learning
  • setting a learning objective for video,

Topic 2: Pre-Production

This topic covers the practical elements that learning professionals need to know before they even pick up a camera. Participants will learn techniques used by professionals to save time without compromising the quality of their video. Subjects covered include:

  • drawing a video storyboard
  • writing a video script
  • creating a production plan.

Topic 3: Production and Post-Production

This part of the program covers the nuts and bolts of basic production. Participants will learn basic techniques used by media professionals that will ensure their video is polished and achieves their program’s learning objectives. Subjects covered include:

  • using a camera with manual functions to get the best possible shots
  • adapting to different lighting situations
  • audio and how to get the best sound
  • composing shots so they look professional
  • media asset management
  • editing video on a timeline editor
  • adding multiple message layers
  • publishing video.
Who Should Attend

Who Should Attend

This program is for learning professionals who need to make video content for use in the classroom, online, or on mobile platforms, along with those who are considering video as a skill to add to their professional toolkits.
Credits & Attendance

Credits & Attendance

Continuing Education Units (CEUs)

Earn 1.4 Continuing Education Units (CEUs) upon successfully completing this program. Learn More

CPLP© Recertification Points

This program may be eligible for up to 14 CPLP recertification points. Learn more at

HRCI Recertification Credits

This program has been pre-approved for 14 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

SHRM Recertification Credits

This program is valid for 14 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit

Attendance Policy

Participation in all originally scheduled days of the program is mandatory in order to receive the certificate of completion and 1.4 CEUs. Participants who miss more than two hours of the entire program will not be eligible to receive the certificate. Participants who fulfill the attendance requirement will receive a certificate at the end of the program.

To view our transfer and cancellation policies, please click here

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