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ATD Links

Welcome to the home of ATD Links, our twice-monthly e-newsletter for association members. Each issue includes In Practice articles—pragmatic discussions of how members are applying learning and performance concepts in the field—plus updates on new ATD products and services, news about the association, and occasional interviews.  

Supplement your member subscription to ATD Links with expanded Links Plus access! Subscribe today.

Considering Culture in Training and HPI Solutions

Premium Content
Swati Karve

Training or nontraining solutions begin with a needs analysis where the designincluding content, material, delivery, and methods of implementationare decided. In many cases, decisions regarding the solution are made at corporate headquarters, without taking into... More »

A Partnership Between Training and Marketing

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The human resources and training departments are common partners in corporate initiatives. It is also not uncommon for marketing and sales to join forces to meet certain business objectives. However, most companies overlook the culture benefits that come when traini... More »

Driving Through the Mentums

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Everybody gets stuck. It happens to organizations as well as individuals. It doesnt matter how exciting the change effort is, or how many people are on board. Enthusiasm flags. Internal change leaders flame out. Efforts start to wander off strategy. The prob... More »

Longtime ASTD Member Donald Kirkpatrick Shares His Story

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My first interest in ASTD came in 1949 when I finished my MBA in Personnel Management from the University of Wisconsin in Madison. A discussion with my professor, Dr. Russell Moberly, led me to take a job as an instructor with the Management Institute (MI) of th... More »

The Evolution of Training and Development: Defining the Next Generation of Leaders

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Neal R. Goodman

The field of training and development is at a crossroads. On one hand, employees can now access most educational information instantaneously and at no cost. Go to Google and type in How to raise penguins. Youll find more information about raising penguins than y... More »

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