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ASTD Research Presents — Playing to Win: Gamification and Serious Games in Organizational Learning

By  ASTD Research

Playing to Win: Gamification and Serious Games in Organizational Learning is an ASTD and the Institute for Corporate Productivity (i4cp) research report that explores the use of gamification and serious games in organizational learning. This Study looks at responses of 551 business and learning professionals representing organizations across all sectors and of varying sizes and geographic locations that were collected in October and November of 2013. One in four (25 percent) said their organizations currently use gamification in learning, and one in five (20 percent) use serious games. Interviews with industry leaders from organizations such as BB&T and Sprint were also conducted to bring depth to the survey findings.


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ASTD Research

ASTD Research tracks trends, informs decisions, and connects research to performance. By providing comprehensive data and insightful analysis, ASTD Research Reports help business leaders and workplace learning and performance professionals understand and more effectively respond to today's fast-paced workplace learning and development industry. Our research reports offer an empirical foundation for today's data-driven decision-makers, containing both quantitative and qualitative analysis about organizational learning, human capital management, training, and performance.

Book Details

Pub Date: February 2014

Formats: Paperback, PDF, Whitepaper

Product Code: 191304

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