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ATD Research Presents — The Coaching Approach: A Key Tool for Successful Managers

By  ATD Research

The Coaching Approach: A Key Tool for Successful Managers 
report by ATD Research, in collaboration with the ATD Forum. It aims to examine the use of coaching as a managerial tool and provides insights on how learning leaders can more effectively develop and sustain successful coaching programs. Although coaching is a powerful tool, only about a quarter of organizations heavily incorporate it into their talent development portfolio.

This Study poses some key questions:


  • Have organizations identified the skills that managers need to be effective?
  • Do learning leaders provide managers with the learning opportunities associated with the necessary skills?
  • Do organizations emphasize, measure, and recognize coaching?

This Study also introduces the Coaching Effectiveness Index (CEI), a comprehensive, straightforward, and actionable measure of coaching effectiveness in organizations. By comparing CEI scores among groups of organizations, the Study identifies best practices related to implementing, growing, and sustaining coaching. 

The Coaching Approach: A Key Tool for Successful Managers provides findings based on a blended research approach. To obtain quantitative data for the Study, ATD Research sent a survey to learning leaders at organizations of all sizes and across all sectors in June 2014. The survey closed in July 2014, with 575 learning professionals responding. To supplement the survey-based findings, ATD Research conducted interviews with learning leaders to obtain greater insights into how leading organizations are incorporating coaching into their talent development offerings.

Coaching Infographic

The Coaching Approach infographic

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ATD Research
ATD Research tracks trends, informs decisions, and connects research to performance. By providing comprehensive data and insightful analysis, ATD Research Reports help business leaders and workplace learning and performance professionals understand and more effectively respond to today's fast-paced workplace learning and development industry. Our research reports offer an empirical foundation for today's data-driven decision-makers, containing both quantitative and qualitative analysis about organizational learning, human capital management, training, and performance.

Book Details

Pub Date: October 2014

Formats: Paperback, PDF, Whitepaper

Product Code: 191408

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