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Comcast: A Customer-First Approach to Learning

By  ATD Research

"A consistent learner experience drives a consistent customer experience, and that’s what the cable TV business is all about,” says Martha Soehren, Comcast University’s top executive, who oversees the training and development of Comcast Cable’s 91,000 employees.

Although tireless efforts within Comcast University to improve training related to customer service had already yielded many positive results, Comcast needed to reinforce its customer-first philosophy among its thousands of employees with leadership responsibilities.

Comcast: A Customer-First Approach to Learning explores how Comcast revamped its leadership development program, encouraged social learning, and measured the impact of learning programs, all with an eye on ultimately improving the customer experience. This full-length case study features interviews, photos, and detailed program descriptions to help you gain more insights into how Comcast achieved its vision.


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ATD Research
ATD Research tracks trends, informs decisions, and connects research to performance. By providing comprehensive data and insightful analysis, ATD Research Reports help business leaders and workplace learning and performance professionals understand and more effectively respond to today's fast-paced workplace learning and development industry. Our research reports offer an empirical foundation for today's data-driven decision-makers, containing both quantitative and qualitative analysis about organizational learning, human capital management, training, and performance.

Book Details

ISBN: 9781562868284

Pages: 20

Pub Date: April 2017

Formats: Paperback, PDF

Product Code: 191703

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