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Storytelling

By  Karin Hurt

A good story is often just the right method to effectively convey a message that supports an overall leadership communication plan. This issue explains how leaders can develop and use the art of storytelling to establish rapport, to enhance teamwork, and to send a message people will remember. It covers a step-by-step process to help incorporate storytelling in organizations. Also included is a case study based on the use of storytelling at Bell Atlantic and a job aid on story capturing and storytelling feedback.

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Author

Karin Hurt

Karin Hurt is a leadership consultant and CEO of Let’s Grow Leaders. She is co-author, with David Dye, of Winning Well: A Manager’s Guide to Getting Results—Without Losing Your Soul. Karin has a diverse background of leadership experience in sales, customer service, human resources, merger integration, training, and leadership development. Karin holds a BA in communications from Wake Forest University, a master's degree from Towson University, and additional graduate work at the University of Maryland.

Book Details

Pub Date: July 2007

Formats: PDF

Product Code: 750006E

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