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Demystifying Measurement and Evaluation

By  Toni Hodges DeTuncq

Demystifying Measurement and Evaluation

You invest vast amounts of time and effort in your performance improvement programs. And as tempting as it may be to simply cross your fingers and hope that your programs provide value, being able to prove that they do is necessary for justifying costs, making improvements, and establishing and maintaining adequate budgets. But the measurement and evaluation (M&E) of learning is just too much work, too complicated, and takes too much time. Right?

In “Demystifying Measurement and Evaluation,” M&E expert Toni DeTuncq takes the mystery, guesswork, and intimidation factor out of M&E processes, introducing “must do,” “smart to do,” and most surprisingly, “fun to do” techniques and activities that you can begin using today. This issue of Infoline will show you how to:

  • Determine business-driven objectives.
  • Devise practical ways to collect data.
  • Plan for measurement and evaluation.
  • Analyze data quickly.
  • Accurately present data.

This Infoline also includes a job aid to help you develop multiple-choice and other types of tests and assessments.


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Toni Hodges DeTuncq

Toni Hodges DeTuncq is president of THD & Company, Inc. For the past 20 years, she has concentrated on measuring human performance. Toni has conducted and managed operational systems and group evaluations for corporate, defense-contracting, and government organizations. Toni currently provides consulting services and skill enhancement workshops to help organizations establish accountable and effective evaluation programs. Her current and most recent clients include Bank of America, BAE Systems, BMW Manufacturing, the U.S. Army, and the National Aeronautical Space Administration (NASA).

Toni was selected as one of nine "Training's New Guard—2001" by ASTD, and in 2000 the ROI Network named her "Practitioner of the Year." She has published numerous articles, was the editor of Measuring Learning and Performance (ASTD), author of Linking Learning and Performance: A Practical Guide to Measuring Learning and On-the-Job Application (Butterworth-Heinemann), and co-author of Make Training Evaluation Work (ASTD). Most recently, she is co-author of Integrated Talent Management Scorecards (ASTD), available in September 2013.

Book Details

ISBN: 9781562868413

Pages: 24

Publisher: ASTD Press

Pub Date: November 2012

Formats: Paperback, PDF

Product Code: 251211

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