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Surveys From Start to Finish

By  Megan Cole

Surveys From Start to Finish Cover

If you want to know what your employees or customers think, a survey may be the answer. But surveys provide valuable and accurate data only when they are conducted correctly.

This issue of TD at Work will help you design and administer effective surveys. “Surveys From Start to Finish” offers tips for determining when to conduct a survey, what type of survey to use, whom to survey, what questions to ask, and how to get the information you need.


In the issue, you will find:

  • steps for creating a survey
  • an overview of survey types
  • best practices for survey scales
  • sample survey questions
  • job aids for survey planning
  • discussion of legal and ethical considerations.


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Megan Cole
Megan Cole, PhD, is a research analyst at the Association for Talent Development (ATD). Her primary responsibilities include creating and programming surveys, cleaning and analyzing data, and writing research reports for publication. Prior to working at ATD, she worked as a market research analyst for a marketing company that specialized in association marketing. 

Megan received bachelor’s and master’s degrees from the University of Central Florida. She earned a doctorate in communication from Arizona State University. 

Book Details

ISBN: 9781562869311

Pages: 22

Pub Date: June 2016

Formats: Paperback, PDF

Product Code: 251606

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