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Who Needs Creative? A Training Manger's Guide to Buying Creative

Who Needs Creative? is a training manager's guide to buying creativity, adding fresh ideas and innovation to training programs. New technologies and new priorities create unprecedented opportunities for training, and the difference between success and failure has a lot to do with creativity. Here's an inside look at how companies such as Lockheed Martin and others have improved their training programs through the power of creativity. Seven guidelines to buying effective creativity are included. [Download PDF]

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