Please wait a few seconds while your cart is being loaded.

Login to see membership pricing and/or to see items you may have added using another computer or device

Please Wait...

To view or add items to your Wish List, please log in.

Not yet an ATD registered user? Click here to register.
Already registered? Click here to log in.


T&D editor-in-chief Pat Galagan interviewed CEO Kim Fisher, whose San Francisco-based startup,, employs mostly young, techno-savvy workers. Fisher's retention strategy: a solid business plan; a friendly, hardworking culture; and a nurturing leadership style. In the venture's first 10 months, the headcount has swelled from three to 40, and no one has jumped ship. Fisher calls her approach to building a talent pool "nerdworking." AudioBasket's founders tapped people they'd known in school, and those recruits widened the nerd net to friends and acquaintances in other high-tech companies. In fact, when AudioBasket employees bring in a prospect, they earn points in a lottery for a three-day getaway. If the prospect is hired, the person who did the recruiting gets 500 shares of stock. Galagan describes the environment in the warehouse office: Bikes propped everywhere, two computers to a desk, no dress code, unless it's headsets. "Our culture is down-to-earth," says Fisher. That doesn't mean that AudioBasket's employees don't work hard. There are long hours and short deadlines. And there's a lot of "matrixing"-employees must play multiple roles. For instance, every employee has been trained formally on how to make a pitch to venture capitalists-the VCs, as they're referred to. But despite all that (or perhaps because of it), the AudioBasket family is fired up about making the firm a success. "We've created jobs to build on," says Fisher. Says one employee, "New ideas are welcome and taken seriously."

Product Information

Product Code: 76000444E


Format Member List



Become a member or login to save $10


Please Wait

Please wait while we are getting your account information.