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Measuring Customer Satisfaction

Businesses understand the importance of keeping their customers satisfied, but measuring loyalty is difficult. This issue gives you a generic model for measuring customer satisfaction and loyalty. The five-step model shows you how to adopt a customer's value perspective and define your customers' requirements, along with other key value metrics.

Authors: Malcolm Conway and Michael Cassidy

ISBN: 978-1-56286-252-7
Pages: 16 pages
Publisher: ASTD Press
Format: Booklet

Product Information

Product Code: 250001


Format Member List





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