10 Steps to Successful Business Writing 2nd edition
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In Today’s Business World, You Are What You Write

Good writing can launch a career. It has the power to break through clutter and capture readers’ imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels—social media, instant messaging, blogs—we’re writing more and faster than ever.

10 Steps to Successful Business Writing is your guide to capturing readers’ attention and imagination. Writing instructor and coach, Jack Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text to hold your readers’ attention; edit yourself for grammar, tone, and excess words; and master the documents for any workplace situation, including emails and texting.

It doesn’t matter if you’re drafting a business plan or a Facebook post. Forget the shorthand, drop the exclamation points, and ditch the emojis. Learn to create concise, persuasive, and powerful text with 10 Steps to Successful Business Writing.

Book Details
ISBN: 9781947308305
Pages: 232
Publication Date:
Formats: Paperback, PDF
Product Code: 111716
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Praise for This Book
Chief Marketing Officer, Crocs
10 steps? There should be an 11th step: Reading this book!
Senior Vice President, Finance, HBO
10 Steps to Successful Business Writing is a succinct and practical approach to effective business writing that is certain to improve your writing skills and can be applied to a wide range of business practices.
Senior Manager, Johnson & Johnson
Jack Appleman’s 10 Steps to Successful Business Writing is perfectly aligned with today's business practices and needs. It is an excellent resource, and an enormously helpful business writing guide.
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