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Today's organizations demand a focus on higher-level objectives—objectives that clearly provide business impact and value and satisfy the expectations of a wide range of key stakeholders.

If you're involved in implementing projects, programs, initiatives, or solutions in your organization, Beyond Learning Objectives can help you meet these new expectations. This book provides step-by-step processes for defining, measuring, and developing six types of objectives: input, reaction, learning, application, impact, and ROI. You'll also learn to avoid common pitfalls in the development of objectives, such as unclear, incomplete, nonspecific, or even missing objectives. And you'll learn how well crafted, results-driven objectives can satisfy the needs of all your stakeholders.

With this book in your hands, you can become a champion of well-defined objectives, providing direction, focus, and guidance. By spelling out expectations, creating commitment, and positioning your initiatives for success, you'll help your organization align its programs with its results and leap forward into the state-of-the-art world of measurable performance.


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Book Details
ISBN: 9781562865184
Pages: 176
Publisher: ASTD Press
Publication Date:
Formats: Paperback, PDF
Product Code: 110816
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Vice President and CLO, Time Warner Cable
Anyone who has a stake in the success of a project or program—and that is just about everyone in business—needs to read Beyond Learning Objectives. Jack and Patti Phillips have written a comprehensive, practical, step-by-step approach to developing measurable objectives. How I wish I had read this guidebook years ago!
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