Why is the link between people and profits so obvious, yet so difficult for most organizations to put into practice? Destination Profit is a book that takes on this question and provides some intriguing and even surprising answers to the simple equation; Engaged People = Enriched Profits. While other productivity books focus on improving things i.e. operations, technology, planning, this book puts its focus on building a culture that connects people to the bottom line interests of the organization. The road map to build this new culture is embodied in the 4-A process awareness, alignment, accountability, and adaptation. In addition to the model, you find practical tips, tools, case studies, and other advice to help you move your organization toward a profitable destination.