Fundamentos del ROI
Los profesionales del aprendizaje y rendimiento afrontan una presin constante para proporcionar datos fiables que demuestren el valor de sus intervenciones. Cules son las fuentes de informacin? Qu suposiciones se hicieron en el anlisis? Es creble la informacin? Cules son los costes? Las preguntas relacionadas con el clculo del ROI son difciles de responder se no se tiene una comprensin fundamental del proceso de ROI. Este libro lleva de la mano a travs del proceso de ROI, desde la etapa de planificacin y la seleccin de los programas apropiados, hasta la recoleccin de datos y, finalmente, a los clculos matemticos que determinan el ROI, sin olvidar la comunicacin de los resultados.
ISBN: 978-1-56286-681-5
Pages: 248 pages
Publisher: ASTD Press
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![Patti Phillips Headshot]()
Full ProfilePatti Phillips is president and CEO of the ROI Institute and is the ATD Certification Institute's 2015 CPLP Fellow. Since 1997, she has worked with organizations in more than 60 countries as they demonstrate the value of a variety of programs and projects. Patti serves on the board of the Center for Talent Reporting, as Distinguished Principal Research Fellow for The Conference Board, and as faculty on the UN System Staff College in Turin, Italy.
Patti has written and edited numerous books and articles on the topics of measurement, evaluation, and ROI. Recent publications include Measuring the Success of Leadership Development, Making Human Capital Analytics Work, Measuring the Success of Learning Through Technology, Measuring the Success of Organization Development, and Measuring Leadership Development: Quantify Your Program's Impact and ROI on Organizational Performance.
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![jack-phillips.jpg]()
Full ProfileJack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 100 articles and more than 75 books, including Measuring the Success of Leadership Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI (ATD Press). His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.
