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That everyone learns differently is no secret; it likely comes up in your everyday conversations with friends, peers, and colleagues. Phrases such as "I have to see it to remember it" or "I never forget a face" or "Once I hear something, I’ve got it" are probably familiar declarations of learning style to most of us.

By using an innovative, research-based teaching model known as 4MAT, Hold On, You Lost Me! pushes this common understanding to a new level by presenting a practical and easy-to-implement eight-step process for designing effective training programs.

Use Hold On, You Lost Me! to drive the gold standard of learning and increase understanding for accelerated on the job performance.

Book Details
ISBN: 9781562864972
Pages: 144
Publisher: ASTD Press
Publication Date:
Formats: Paperback, PDF
Product Code: 110719
About the Authors
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Vice President of Education Aveda Corporation, a division of Estee Lauder

4MAT has been the key to creating connection and consistency throughout our education system. Our educators now share a common language for learning design. As a result, the skill and confidence level of both educators and learners has skyrocketed. The concept is brilliant and Hold On, You Lost Me! makes the 4MAT system simple to understand and apply—a must for all trainers and learning-based companies.

Retired Director of Training, U.S. Naval Training Center President, Century 2000 Educational Services

Hold On, You Lost Me! is a book that every organization can use to improve not only workplace learning and training but also their front-line management teams. By understanding the differences in individual learning processes and recognizing that different is not better or worse, trainers and leaders will encourage greater sharing of ideas and knowledge. I would encourage every organization to consider the use of the principles presented in this book.

Director of Learning Strategies Centegra Health System

McCarthy and O’Neill-Blackwell have really synthesized the best of what has previously been written about learning styles and added their unique 4MAT model to make application easy for facilitators in business, education, healthcare, and other organizations. They bring their thoroughly researched work to a practical dimension, making it a must read for all workplace learning and organization development professionals.

Member Development Coordinator Johnsonville Sausage

I have been using the 4MAT model in my instruction design and facilitation for several years. Hold On, You Lost Me! is completely practical and does not leave you wondering what to do to take advantage of the great learning principles presented. This book takes you from well-researched theory to practical, real-world application.

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