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Real world evaluation is a balance between art, science, accuracy, and cost. To set your program up for success, you need to start the measurement and evaluation journey with a clear destination in mind.

In Real World Training Evaluation, Patricia and Jack Phillips hone in on ROI in learning and development and outline a clear pathway to seamless and credible evaluation. Learn to avoid real world barriers that commonly get in the way of talent development initiatives. Earn the respect of senior management by showing bottom-line impact, including the ROI. And start describing program successes in quantitative, qualitative, financial, and non-financial terms to win over crucial stakeholders.

By demonstrating program results, you can help your organization link its human capital investment to operational excellence and sustainability. Real World Training Evaluation offers the directions and tools to get you there.

Book Details
ISBN: 9781562869076
Pages: 192
Publisher: ATD Press
Publication Date:
Formats: Paperback, PDF
Product Code: 111531
About the Authors
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Praise for This Book
Global Manager, Training Measurement and Evaluation, eBay
Real World Training Evaluation will help demystify the fundamental evaluation process and set forth achievable steps for building a productive evaluation practice within your own organization. One of the hardest things to convey about real evaluation is what it takes to be successful and this book nails it!
Director, Organizational Development and Consulting Services, Georgia State University
Evaluation is one of those necessary tasks that are required to justify the worth of our training programs. If you are looking for a book in a conversational format that is easy to read and understand, I highly recommend Real World Training Evaluation. This book is a must-have for seasoned and new practitioners that addresses evaluation scenarios that occur in the workplace.
Director of Evaluation Services, PTG International
Real World Training Evaluation is an incredible resource for those who are implementing an evaluation strategy and need a refresher on the standard steps. This easy-to-read book provides real world strategies you can use to avoid, or immediately handle, challenges you may encounter. It is an indispensable resource for all program evaluators!
Senior Measurement Consultant, Verizon
Wow! Rarely can a rigorous discipline or framework accommodate all the scenarios and daily challenges that arise in the real world.  With this book, Patti and Jack Phillips do just that. They provide a detailed road map that will hold your hand, help you navigate all the detours, and literally take you from the launch of a training initiative all the way to reporting its ROI. As someone who evaluates training programs and uses the ROI Methodology every single day, the insights in this book are an invaluable addition to my tool box. There’s no more excuses when it comes measuring the impact of training!
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