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On January 7, 2009, the employees of Satyam Computer Services were shocked to learn that the founder and chairman of their company, Ramalinga Raju, had resigned after confessing to a massive accounting scandal that had been percolating for years.

In Raju's words, "It was like riding a tiger, not knowing how to get off without being eaten."

The company was soon dubbed "India's Enron." Stock markets reeled and trading of Satyam's shares was suspended. And for the 53,000 employees of Satyam, life would never be the same again.

This book is the true story of how people can react, respond, and survive in the most extreme imaginable crisis. The legendary learning culture at Satyam helped the company's leaders "take that tiger by the tail" during those turbulent times, and now you can learn how to:

  • Apply "whole brain" thinking to approach the situation rationally
  • Manage the impact of crisis on corporate culture and individual morale
  • Create a "lights on" strategy so that basic functions still continue
  • Set guidelines and apply leadership principles during a catastrophe
  • Leverage social networking media, salvage customer relationships, and develop a post-crisis plan.

Whether you're a business professional or a student, the lessons learned from Satyam can be invaluable in helping you reverse a reversal of fortune or simply continue on a more fortunate path. Throughout the book, you'll find guidelines for leading, templates for planning, and proven ways to apply techniques for leading through learning.

Riding the Tiger is your opportunity to be proactively prepared for the unthinkable—the absolute devastation of your organization by unforeseen events. While everyone hopes that history will not repeat itself, there is much to be learned from those who have survived the worst and learned how to guide others through disaster.

Learn more about this book here.

Content Express ebook available too!

Book Details
ISBN: 9781562867348
Pages: 192
Publisher: ASTD Press
Publication Date:
Formats: PDF
Product Code: 111023
About the Authors
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Author of The Business of Consulting and Thriving Through Change
Rarely does a book come along that is as useful as Riding the Tiger. Ed and Priscilla have turned their turbulent experiences into a realistic how-to guide for the rest of us. They show how to move from crisis to credibility of leadership; from pain to passion for the brand; and from scandal to renewed success. Using their practical experiences as a basis, they share action item lists, introduce a new vocabulary, suggest questions to ask, and present a plan to move boldly forward from chaos to confidence. This is not a book to be read, but one to put into action, especially when you are riding your own tiger.
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