The chapter launched a weekly, “Off-the-Cuff” video blog (vlog) series with speakers to share a preview of upcoming events with chapter members, educate the broader audience of talent development professionals, and increase brand awareness in the local community. In addition to serving as a promotional piece, the videos are archived on the chapter’s website as a resource for chapter members. Since the launch of the vlog series, views on the chapter’s YouTube channel have increased by over 600 percent, and 2,500 people viewed the initial post on LinkedIn. Increased engagement with members and nonmembers has correlated with both member renewals and acquisitions.