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Power Member Marketing Resources

The following resources have been designed to support ATD chapters in promoting Power Member membership. Chapters are strongly encouraged to download these resources to assist with marketing and branding efforts, and to educate potential, new, and current chapter members on the value of joint membership.

Power Member Marketing Resources:

  • Convince Your Boss Letter: In today's economy, every dollar an organization spends has to be justified. You know that Power Membership is worth the financial investment. Now let's convince your boss.
  • Customizable Power Membership Email: Use this to promote your chapter and ATD and help complete one of the foundational joint membership activities, "Send quarterly email to prospective members promoting Power Membership." Tailor the email to add information relevant to your chapter.
  • Power Member Ads: one-third page or one-half page
  • Power Member Chapter Presentation: Leverage the slide deck to review the value of Power Membership before, during, or after chapter programs.
  • ATD Staff Facilitated Power Membership Webinar Request: Fill out this form to request an ATD Staffer to present a webinar for your chapter that gives an overview of Power Member benefits and other resource information.
  • Power Membership Webpage for Wild Apricot: Use the HTML code to create the webpage and the job aid to help you facilitate the implementation process. Choose between the text options for your chapter and include your Chapter Incentive Program (ChIP) code where instructed.

To request your chapter's current joint membership percentage, please contact your chapter relations manager.

Showcase the Value of Power Membership

Include a short video promoting the value of Power membership on your site, link to it in newsletters and email communications, or play the brief clip at chapter events. You can embed the video using this code. You can learn more about embedding videos on Wild Apricot here. A special thanks to Danielle Buscher, CPTD, Chris Coladonato, CPTD, Wendy Gates Corbett, CPTD, and Demetria Miles for their participation!