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Chapter Conferences

GREATER PHILADELPHIA CHAPTER: Reimagined Chapter Conference

SUMMARY: At the beginning of 2017, the chapter created a "Total Member Value" initiative to connect everything the chapter does back to the value provided to members. This initiative drove all aspects of the chapter including the conference, where the goal was to build an experience for each group the chapter serves: internal practitioners, 1099 individual practitioners, and sponsors. The chapter identified Drexel University to be a cosponsor, who would provide the space for free and would co-market the event. The chapter offered continuing education credits, which allowed them to cross market with SHRM, adding even more value. The conference experience extended past the one-day event. Sponsors were given the opportunity to sponsor a lunch-and-learn event in later months, and conference attendees could attend those future events. Overall, the conference sold out available sponsorships and received very high marks from participants and members.

YEAR: 2017


SUMMARY: The Central Oklahoma and Tulsa chapters have created a partnership to hold a yearly state conference and alternate which chapter hosts the event. The Central Oklahoma Vice President and Past President gathered the conference knowledge, information, and tasks after hosting the conference to document and share with future conference planning teams. The idea is that the knowledge management for the conference will continue to improve this annual offering for the professionals in the area and will save an average of 120 hours in conference planning. The document extensively outlines all planning process steps. This will allow the team to continue to add value to the conference and grow the event’s reach in the community.

YEAR: 2017

SOUTHEAST VIRGINIA CHAPTER: Annual Chapter Conference: Transforming Talent Development

SUMMARY: The chapter created an annual conference to provide talent development professionals with an opportunity to experience a smaller version of ATD’s International Conference & Exposition. Talent development professionals from the local area had the opportunity to learn, transform, engage, and experience training transformation. Additionally, the chapter secured two sponsorships, lowered the cost per attendee to $5.25, and increased revenue from $750 in 2015 to $1,090 in 2016.

YEAR: 2017

UTAH CHAPTER: Getting Great Presenters for your Regional Conference

SUMMARY: The chapter found a way to recruit recognizable speakers for free using two options. First, an electronic billboard advertising the conference with the two keynote speakers prominently featured. Second, the chapter’s annual "ATD Utah Thought Leader" award. Stephen MR Covey and Alan Fine, the two keynote speakers drew record breaking attendance to the one-day, state wide conference. Because of the record attendance (with over 40% non-member attendance), 28 new members joined the chapter at the membership table located in the exposition area.

YEAR: 2015

SOUTH CAROLINA MIDLANDS CHAPTER: ATD South Carolina Midlands Partnership with the Disney Institute

SUMMARY: The chapter partnered with Disney Institute to bring the program “Disney’s Approach to Selection, Training & Engagement” to the training and development professionals in the area. The Disney Institute provided participants with tips and insights, which could be used to build and sustain the participants’ organizational cultures regarding training and organizational development. This successful event drew 145 attendees and the chapter earned several thousand dollars in profits.

YEAR: 2015

NEW ENGLAND AREA CHAPTERS: Successful Multi-Chapter Conferences

SUMMARY: For the past three years, eight local New England chapters have joined together to plan and implement a major New England area conference. The event supports the ATD brand across the region, increases local chapter membership, encourages networking, includes best-practice presenters, and enables and, in fact, drives cross-chapter collaboration and volunteerism. Best of all, it is exceptionally profitable, bringing thousands of dollars of revenue to each chapter -- allowing them to fund things like ALC attendance.

YEAR: 2014

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