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Communication Strategy
Best practices on chapter communication strategy

CHATTANOOGA CHAPTER: #Slack

SUMMARY: After learning about Slack from another chapter, the Chattanooga Chapter adopted the platform to help maximize real-time communications and strategy planning. Having a communication tool that can be used through group channels, private messages, video conference, and sharing documents has allowed the board to visualize conversation and subsequently be more productive as a team. The platform allows for quicker responses from the group and people can easily search for key information. The board created topic-based channels such as finance, programming and marketing.

YEAR: 2017

GREATER ATLANTA CHAPTER: Leveraging SLACK as a Leader Communication Alternative to E-mail

SUMMARY: The chapter utilized a free messaging tool called Slack to minimize the amount of emails board members received. The tool helped to keep everyone in the loop without feeling overwhelmed by information and created an archive of all past communication. Once the chapter figured out the tool was a more efficient system than emailing, each board member’s team was then added. The tool was originally implemented at the beginning of the new board’s term to start building out the channel framework, then opened the channels to their teams as the year went on.

YEAR: 2016

CENTRAL INDIANA CHAPTER: Board Communication & Accountability with Basecamp

SUMMARY: The chapter implemented the collaborative work platform, Basecamp, to streamline the chapter’s internal communication and create transparency. Emails were reduced by over 75 percent, and the platform ensured that board members were receiving the information. The chapter leaders were able to spend less time focused on administrative tasks and more time strategizing and engaging with its membership.

YEAR: 2016

SOUTH CAROLINA MIDLANDS CHAPTER: Mobile App

SUMMARY: To streamline communication and provide a platform to engage its members, the chapter worked with AppyPie to create its own mobile app that hosts all the chapter’s online offerings. The app was created to offer a mobile version of the, “Member Rewards Card,” but the chapter soon realized the vast possibilities the application permitted. The mobile app allows for full access to the chapter’s Wild Apricot website, YouTube Channel, and social media platforms. The chapter also now has its own “Social Wall,” which functions much like Facebook allowing app users to engage with one another.

YEAR: 2016

RESEARCH TRIANGLE CHAPTER: Creating and Implementing a Chapter Communications Strategy

SUMMARY: The chapter developed and implemented an email communications strategy that delineated an organized approach to the type and quantity of emails delivered to the members each month. Two big email communications were developed and branded: ASTD-RTA Happenings, sent at the beginning of each month listing upcoming chapter events and ASTD-RTA The SOURCE, sent around the 20th of the month focusing on educational links and news you can use.

YEAR: 2014

NORTHERN NEW JERSEY CHAPTER: External Communication & Internal Calendar

SUMMARY: The Northern New Jersey Chapter bundled the communication/marketing efforts to avoid confusion, add structure, eliminate excessive messaging, and coordinate the activities of the chapter.

YEAR: 2005

MID-NEW JERSEY CHAPTER: Chapter Program Communication Process

SUMMARY: The Mid-New Jersey Chapter created a Chapter Program Communication Process to enable its programming, communications, and program registration teams to work more effectively together in communicating upcoming program information to the chapter’s membership.

YEAR: 2004

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