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Communication

Communication Strategy

CHICAGOLAND CHAPTER: Three-Pronged Approach to Marketing—1-2-3 GO!

SUMMARY: The Chicagoland Chapter adopted a three-pronged approach to improve the results of its LinkedIn marketing efforts for in-person and virtual events. First, the vice president of marketing promotes the event using a customized image that relates to the subject matter. She then highlights the event topic and speaker using an image that is similar to the initial image. Finally, she publicizes a short video that includes the custom images and event details. The chapter used Canva and Lumen5 to create the images and videos for free. The new strategy has more than doubled the chapter’s total number of LinkedIn visitors and has increased visibility of the chapter’s website.

YEAR: 2019

NEW YORK CITY CHAPTER: Using Instagram to Promote Board Roles

SUMMARY: To promote the chapter election process, introduce chapter members to board members, and target a broader audience for the chapter, the board used Instagram to create visibility. Board members had set questions to answer in addition to an open Q&A for viewers who had follow-up questions. These posts generated content for the chapter’s website and newsletter, and the use of the social media platform increased the chapter’s brand awareness within the New York City area.

YEAR: 2018

KANSAS CITY CHAPTER: Using Trello to Collaborate With Programs

SUMMARY: The programming director used Trello, a web-based project management application, to manage chapter projects and events and to promote better communication and organization among board members and volunteers. All volunteers get access to each program so that they can find the information at the moment of need. Each event/program has its own plan in Trello, allowing for all information to be in one place and providing notifications if something is updated, added, or completed so that stakeholders know the status of a project in real time. The system allowed for better work flow, thus creating better programs for members and higher satisfaction among stakeholders.

YEAR: 2018

CENTRAL INDIANA CHAPTER: Making Connections at ALC

SUMMARY: In 2017, the focus of the Indiana Chapter was to connect, learn, and grow. In staying true to its vision, the chapter wanted to ensure its new board members attending the ATD Chapter Leaders Conference (ALC) would take the opportunity to connect, learn, and grow from their peers. The president purchased stickers of the 50 states. The president provided each chapter leader with a set of stickers with directions to meet as many people as they could from different states and learn their names, roles, and their chapters’ focus. Following ALC, the chapter president awarded the leader with the most stickers distributed with a $5 Starbucks gift card. The Indiana Chapter walked away with new ideas and connections to help make the chapter’s vision a reality.

YEAR: 2018

HOUSTON CHAPTER: Using a Mobile Mic to Capture Content

SUMMARY: To provide more meaningful, targeted marketing messages, the chapter purchased an iRig microphone that plugs into Apple and Android devices for on-the-go content development. The tool works with a cell phone to capture testimonials for the chapter’s website, YouTube channel, monthly events, weekly emails, marketing for future events, and sponsorship opportunities. The mobile mic allows the chapter to do voice-overs for its presentations, capture better quality audio for presentations and other e-learning, and provide live feeds for programs. The mic has increased the chapter’s social media presence through custom, short videos on its website.

YEAR: 2018

CHATTANOOGA CHAPTER: #Slack

SUMMARY: After learning about Slack from another chapter, the Chattanooga Chapter adopted the platform to help maximize real-time communications and strategy planning. Having a communication tool that can be used through group channels, private messages, video conference, and sharing documents has allowed the board to visualize conversation and subsequently be more productive as a team. The platform allows for quicker responses from the group and people can easily search for key information. The board created topic-based channels such as finance, programming and marketing.

YEAR: 2017

GREATER ATLANTA CHAPTER: Leveraging SLACK as a Leader Communication Alternative to E-mail

SUMMARY: The chapter utilized a free messaging tool called Slack to minimize the amount of emails board members received. The tool helped to keep everyone in the loop without feeling overwhelmed by information and created an archive of all past communication. Once the chapter figured out the tool was a more efficient system than emailing, each board member’s team was then added. The tool was originally implemented at the beginning of the new board’s term to start building out the channel framework, then opened the channels to their teams as the year went on.

YEAR: 2016

CENTRAL INDIANA CHAPTER: Board Communication & Accountability with Basecamp

SUMMARY: The chapter implemented the collaborative work platform, Basecamp, to streamline the chapter’s internal communication and create transparency. Emails were reduced by over 75 percent, and the platform ensured that board members were receiving the information. The chapter leaders were able to spend less time focused on administrative tasks and more time strategizing and engaging with its membership.

YEAR: 2016

SOUTH CAROLINA MIDLANDS CHAPTER: Mobile App

SUMMARY: To streamline communication and provide a platform to engage its members, the chapter worked with AppyPie to create its own mobile app that hosts all the chapter’s online offerings. The app was created to offer a mobile version of the, “Member Rewards Card,” but the chapter soon realized the vast possibilities the application permitted. The mobile app allows for full access to the chapter’s Wild Apricot website, YouTube Channel, and social media platforms. The chapter also now has its own “Social Wall,” which functions much like Facebook allowing app users to engage with one another.

YEAR: 2016

External Communication

CENTRAL FLORIDA CHAPTER: Off-the-Cuff Chapter Vlog on YouTube

SUMMARY: The chapter launched a weekly, “Off-the-Cuff” video blog (vlog) series with speakers to share a preview of upcoming events with chapter members, educate the broader audience of talent development professionals, and increase brand awareness in the local community. In addition to serving as a promotional piece, the videos are archived on the chapter’s website as a resource for chapter members. Since the launch of the vlog series, views on the chapter’s YouTube channel have increased by over 600 percent, and 2,500 people viewed the initial post on LinkedIn. Increased engagement with members and nonmembers has correlated with both member renewals and acquisitions.

YEAR: 2019

HOUSTON CHAPTER: Showing and Sharing it All!

SUMMARY: To increase the marketing of the Houston Chapter, volunteers from the chapter's Marketing and Communications team attend all meetings and events. These volunteers capture photos to use in postings via Facebook, LinkedIn, Twitter, and Instagram during the session, and also leverage these images for use in recaps on the chapter's website following the program. This effort increased the engagement of members and program attendees as well as increased the publicity of the chapter, ATD, and the talent development profession.

YEAR: 2015

SOUTHEASTERN WISCONSIN CHAPTER: Innovative eBlasts Inspire, Engage, and Inform

SUMMARY: In conjunction with the new ATD branding and style guide, the chapter created a unique and eye-catching eBlast format. As a result of the redesign, the Southeastern Wisconsin Chapter has enjoyed open and click rates much higher than the national averages for eBlasts, and significant increases in event attendance, member engagement, and chapter interest.

YEAR: 2015

GREATER PHILADELPHIA CHAPTER: Make Your Chapter Newsletters Come Alive

SUMMARY: The chapter desired to create a more “personal touch” through its newsletter. By leveraging the power and scope of YouTube, the chapter president delivers a monthly address that grasps the attention of the chapter's audience, replicates the experience of speaking with him one-on-one, and fosters a warm and welcoming environment.

YEAR: 2014

CHICAGOLAND CHAPTER: Establishing a Video-based Body of Evidence of the Value of CCASTD Membership

SUMMARY: In an effort to highlight the chapter's motto of "Engage. Execute. Exceed.", the Chicagoland chapter leadership produced a series of videos to promote the value of membership. The videos highlighted a variety of participants, from longstanding members and first-time attendees to chapter presenters, to interview and articulate how their engagement with the chapter has benefited them. The chapter created a new and innovative promotional tool to encourage membership and generate excitement around the chapter's events.

YEAR: 2012

CENTRAL INDIANA CHAPTER: Utilizing Social Media to Engage with Members

SUMMARY: The chapter uses a number of free social media collaboration tools to engage with members and educate them on the value of social media in learning. The chapter uses HootSuite because it’s collaborative and allows a team of people to post news, updates, discussions, and event information on Twitter, Facebook, and LinkedIn.

YEAR: 2010

NORTHERN NEW JERSEY CHAPTER: "Voice of Workplace Learning"

SUMMARY: The chapter was featured in the New Jersey Business Magazine's April 2010 issue. This article, part of the magazine's focus on workforce development that issue, underscored the critical role

YEAR: 2010

Website

NEW YORK CITY CHAPTER: Knowledge Center on Wild Apricot Website

SUMMARY: The Knowledge Center serves as the repository for recordings and documents from chapter events and is accessible to members only through the chapter’s website. For chapter events, webinars, and SIG events, the chapter posts the slide presentation, embeds any event recordings, and uploads other documents/handouts provided at the event. Through the repository, the chapter provides members access to content and allows them to access all programming benefits that come with chapter membership.

YEAR: 2018

Annual Report

HAWAII CHAPTER: 2018 Journey Highlight Film

SUMMARY: During the 2017 ALC, the chapter decided to adopt a mindset of continuous improvement. As part of this mindset, the board used Chapter Affiliation Requirements (CARE) to create metrics for a chapter health dashboard. Additionally, the board captured video of the chapter practicing its mission in action to demonstrate its commitment to continuous improvement as well as its other value, local-global balance. During the chapter’s year-end celebration, the board premiered the video, which included the chapter’s metrics dashboard, continuous improvement efforts, and candid shots from every event. Through the video, the team created a marketing tool exhibiting the value of local and national membership and promoting upcoming events.

YEAR: 2018

KANSAS CITY CHAPTER: Annual Report with Infographic

SUMMARY: The chapter's board of directors worked together to gather data for its annual report, which included information from the chapter's annual survey. To make the data more reader-friendly and increase readership, the chapter developed an infographic to convey the survey results.

YEAR: 2015

Marketing and Communication Outreach

CUYAHOGA VALLEY: All That and a Bag of ChIPs

SUMMARY: The Cuyahoga Valley chapter sought an innovative way to promote the Chapter Incentive Program (ChIP) and increase the chapter’s revenue. The chapter purchased multicolored chip clips and bags of chips with an attached advertisement encouraging members and friends to use their chapter’s ChIP code when purchasing products and services via td.org. They distributed the bags of chips at dinner meetings, member appreciation events, and networking events. The chapter’s ChIP income more than doubled in 2019, from $400 in 2018 to more than $800 in 2019. These funds were used to send two board members to ALC, and the chapter hosted two member appreciation events.

YEAR: 2020

DETROIT CHAPTER: Professional Association Partnering

SUMMARY: The Detroit Chapter established a marketing partnership with other local professional associations, including the ATD Ann Arbor Chapter, Detroit Society for Human Resource Management (SHRM), International Society for Performance Improvement (ISPI) Michigan, and National Association of African Americans in Human Resources (NAAAHR)–State of Michigan. The chapter’s various partners have agreed to promote chapter events during their own programs, on social media, and by allowing representatives from each group to speak at one another’s events. Through the partnership, the chapter expanded its target audience, secured discounted event rates for chapter members, collaborated to host events, identified new ideas and strategies, and increased its social media presence.

YEAR: 2019

NEW YORK CITY CHAPTER: Visual Newsletter

SUMMARY: To provide chapter members with an easily digestible newsletter, the chapter created an infographic that allowed readers to view all relevant information in one glance. The infographic contains information about the chapter and also references ATD content including articles, upcoming webcasts, upcoming conferences, and more to promote the value of ATD. The graphic is inserted into the chapter’s weekly e-blast email and linked to the PDF version for clickable content. The chapter received great engagement with newsletter format, and the click-through rate surpassed previous newsletters. Within the infographic, the chapter welcomed comments and suggestions for improvement to incorporate member feedback.

YEAR: 2018

BUFFALO NIAGARA CHAPTER: Canva for Nonprofits

SUMMARY: The Buffalo Niagara Chapter needed a way to quickly and easily create visuals for both digital and print marketing. With Canva, designs created by any individual can be shared with the team and leveraged for new designs or downloaded and used multiple times. The improved marketing has increased the chapter’s overall community engagement and attendance at events.

YEAR: 2018

AUSTIN CHAPTER: Don’t Forget Your Members

SUMMARY: The chapter aimed to help new members feel welcome and notify them about chapter activities while acknowledging renewing members and keeping them engaged by sending a personalized postcard printed through Zazzle. The process has been in place for three months, and the chapter has seen an uptick in new member registration for chapter meetings and special interest group (SIG) events.

YEAR: 2018

LONG ISLAND CHAPTER: Booth at SHRM’s Annual Conference

SUMMARY: To promote the chapter to professionals in the local area, the chapter held a booth at its local SHRM Annual Conference. The chapter aimed to build awareness and visibility particularly within the SHRM community. When the chapter registered for a booth, it received a reusable banner and raffle basket. The table had marketing materials provided by ATD as well as chapter promotional materials. The exhibition opportunity has led to an increase in chapter event attendance, which the chapter hopes will convert into new memberships.

YEAR: 2018

UTAH CHAPTER: Using Google AdWords to Promote Your Chapter

SUMMARY: The Utah Chapter signed up with Google for Nonprofits and enrolled in the Google Ad Grants program, which allows for $10,000 a month in AdWords advertising. Taking advantage of this opportunity proved to be a quick and easy way to promote awareness of ATD and its offerings to talent development professionals in Utah. The chapter has campaigns set up for membership, monthly events, and its annual conference. Over the last year, the chapter received $1,250 in free advertising and their ads have been viewed 32,743 times and clicked 810 times.

YEAR: 2017

AUSTIN CHAPTER: All in One Board Business Cards

SUMMARY: Inspired by a previous SOS, this chapter designed and printed a single business card for all board members. The chapter realized that printed cards for each board member were wasted each year. As a result, the card the chapter created provides all contact information for chapter leaders and its media contacts. Because the board felt a tangible, personal connection was important when greeting potential or current members, the card has space for each board member to fill in his or her own information. The template was created on MOO.com and it can easily be updated for future use. Printing 400 cards cost $109, and the cards were distributed to all board members.

YEAR: 2017

CENTRAL PENNSYLVANIA CHAPTER: Committee Promotion Poster

SUMMARY: To increase the amount of interest in people volunteering on committees, the chapter created a poster template for each committee to use at networking and learning events. The chapter’s succession plan includes the need for a member to be on a committee prior to becoming a board member. The posters provide new and seasoned members with the knowledge on how to increase their professional skills in talent development by becoming a committee member. They also allow the vice president of the committee to network with all members and discuss the needs of their group.

YEAR: 2017

FLORIDA SUNCOAST CHAPTER: Chapter Business Cards

SUMMARY: The chapter created business cards for the board members to pass out at local professional events, conferences, and meetings. The cards contain the chapter’s ChIP code, address, domain, and logo on one side and a custom QR code that points to its online calendar of events on the back side. The initial design did not require much time to put together, and the cost was minimal. The board members distributed all of the original order of 500 cards at local events such as PMI, SHRM and Chamber of Commerce and had to reorder several times. This small gesture generated interest for the chapter in the community.

YEAR: 2016

GOLDEN GATE CHAPTER: Community Outreach Programs

SUMMARY: The Community Outreach Program (COP) is one of the Golden Gate Chapter’s on-going Special Interest Groups (SIGs). The COP consists of Chapter volunteers who donate their professional services – needs analysis, instructional design, training delivery, and meeting facilitation – to non-profit organizations in the Bay Area. COP uses ISD principles to build its learning solutions so there is efficient flow and tracking for the various projects.

YEAR: 2012

CENTRAL FLORIDA CHAPTER: Sponsorship and Advertising Media Kit

SUMMARY: Several chapter leaders collaborated to create an online media kit that promotes the chapter, and outlines a menu of advertising and sponsorship opportunities for businesses and organizations.

YEAR: 2012