Top
1.800.628.2783
1.800.628.2783
Chapter Leader Community (CLC)
Section Map

Communication

Communication Strategy

KANSAS CITY CHAPTER: Using Trello to Collaborate With Programs

SUMMARY: The programming director used Trello, a web-based project management application, to manage chapter projects and events and to promote better communication and organization among board members and volunteers. All volunteers get access to each program so that they can find the information at the moment of need. Each event/program has its own plan in Trello, allowing for all information to be in one place and providing notifications if something is updated, added, or completed so that stakeholders know the status of a project in real time. The system allowed for better work flow, thus creating better programs for members and higher satisfaction among stakeholders.

YEAR: 2018

CENTRAL INDIANA CHAPTER: Making Connections at ALC

SUMMARY: In 2017, the focus of the Indiana Chapter was to connect, learn, and grow. In staying true to its vision, the chapter wanted to ensure its new board members attending the ATD Chapter Leaders Conference (ALC) would take the opportunity to connect, learn, and grow from their peers. The president purchased stickers of the 50 states. The president provided each chapter leader with a set of stickers with directions to meet as many people as they could from different states and learn their names, roles, and their chapters’ focus. Following ALC, the chapter president awarded the leader with the most stickers distributed with a $5 Starbucks gift card. The Indiana Chapter walked away with new ideas and connections to help make the chapter’s vision a reality.

YEAR: 2018

HOUSTON CHAPTER: Using a Mobile Mic to Capture Content

SUMMARY: To provide more meaningful, targeted marketing messages, the chapter purchased an iRig microphone that plugs into Apple and Android devices for on-the-go content development. The tool works with a cell phone to capture testimonials for the chapter’s website, YouTube channel, monthly events, weekly emails, marketing for future events, and sponsorship opportunities. The mobile mic allows the chapter to do voice-overs for its presentations, capture better quality audio for presentations and other e-learning, and provide live feeds for programs. The mic has increased the chapter’s social media presence through custom, short videos on its website.

YEAR: 2018

CHATTANOOGA CHAPTER: #Slack

SUMMARY: After learning about Slack from another chapter, the Chattanooga Chapter adopted the platform to help maximize real-time communications and strategy planning. Having a communication tool that can be used through group channels, private messages, video conference, and sharing documents has allowed the board to visualize conversation and subsequently be more productive as a team. The platform allows for quicker responses from the group and people can easily search for key information. The board created topic-based channels such as finance, programming and marketing.

YEAR: 2017

GREATER ATLANTA CHAPTER: Leveraging SLACK as a Leader Communication Alternative to E-mail

SUMMARY: The chapter utilized a free messaging tool called Slack to minimize the amount of emails board members received. The tool helped to keep everyone in the loop without feeling overwhelmed by information and created an archive of all past communication. Once the chapter figured out the tool was a more efficient system than emailing, each board member’s team was then added. The tool was originally implemented at the beginning of the new board’s term to start building out the channel framework, then opened the channels to their teams as the year went on.

YEAR: 2016

CENTRAL INDIANA CHAPTER: Board Communication & Accountability with Basecamp

SUMMARY: The chapter implemented the collaborative work platform, Basecamp, to streamline the chapter’s internal communication and create transparency. Emails were reduced by over 75 percent, and the platform ensured that board members were receiving the information. The chapter leaders were able to spend less time focused on administrative tasks and more time strategizing and engaging with its membership.

YEAR: 2016

SOUTH CAROLINA MIDLANDS CHAPTER: Mobile App

SUMMARY: To streamline communication and provide a platform to engage its members, the chapter worked with AppyPie to create its own mobile app that hosts all the chapter’s online offerings. The app was created to offer a mobile version of the, “Member Rewards Card,” but the chapter soon realized the vast possibilities the application permitted. The mobile app allows for full access to the chapter’s Wild Apricot website, YouTube Channel, and social media platforms. The chapter also now has its own “Social Wall,” which functions much like Facebook allowing app users to engage with one another.

YEAR: 2016

RESEARCH TRIANGLE CHAPTER: Creating and Implementing a Chapter Communications Strategy

SUMMARY: The chapter developed and implemented an email communications strategy that delineated an organized approach to the type and quantity of emails delivered to the members each month. Two big email communications were developed and branded: ASTD-RTA Happenings, sent at the beginning of each month listing upcoming chapter events and ASTD-RTA The SOURCE, sent around the 20th of the month focusing on educational links and news you can use.

YEAR: 2014

NORTHERN NEW JERSEY CHAPTER: External Communication & Internal Calendar

SUMMARY: The Northern New Jersey Chapter bundled the communication/marketing efforts to avoid confusion, add structure, eliminate excessive messaging, and coordinate the activities of the chapter.

YEAR: 2005

MID-NEW JERSEY CHAPTER: Chapter Program Communication Process

SUMMARY: The Mid-New Jersey Chapter created a Chapter Program Communication Process to enable its programming, communications, and program registration teams to work more effectively together in communicating upcoming program information to the chapter’s membership.

YEAR: 2004

External Communication

HOUSTON CHAPTER: Showing and Sharing it All!

SUMMARY: To increase the marketing of the Houston Chapter, volunteers from the chapter's Marketing and Communications team attend all meetings and events. These volunteers capture photos to use in postings via Facebook, LinkedIn, Twitter, and Instagram during the session, and also leverage these images for use in recaps on the chapter's website following the program. This effort increased the engagement of members and program attendees as well as increased the publicity of the chapter, ATD, and the talent development profession.

YEAR: 2015

SOUTHEASTERN WISCONSIN CHAPTER: Innovative eBlasts Inspire, Engage, and Inform

SUMMARY: In conjunction with the new ATD branding and style guide, the chapter created a unique and eye-catching eBlast format. As a result of the redesign, the Southeastern Wisconsin Chapter has enjoyed open and click rates much higher than the national averages for eBlasts, and significant increases in event attendance, member engagement, and chapter interest.

YEAR: 2015

GREATER PHILADELPHIA CHAPTER: Make Your Chapter Newsletters Come Alive

SUMMARY: The chapter desired to create a more “personal touch” through its newsletter. By leveraging the power and scope of YouTube, the chapter president delivers a monthly address that grasps the attention of the chapter's audience, replicates the experience of speaking with him one-on-one, and fosters a warm and welcoming environment.

YEAR: 2014

NEBRASKA CHAPTER: Pinning with Pinterest

SUMMARY: The chapter created a Pinterest account to provide an one-stop shop for its members and other talent development professionals to browse training and talent related topics. The bookmarks quickly allow access to professional development materials in order to continue to grow one's knowledge. This no cost resource allows members to develop themselves professionally, keep up to date on talent development topics, and locate resources to assist them in their profession.

YEAR: 2014

CHICAGOLAND CHAPTER: Establishing a Video-based Body of Evidence of the Value of CCASTD Membership

SUMMARY: In an effort to highlight the chapter's motto of "Engage. Execute. Exceed.", the Chicagoland chapter leadership produced a series of videos to promote the value of membership. The videos highlighted a variety of participants, from longstanding members and first-time attendees to chapter presenters, to interview and articulate how their engagement with the chapter has benefited them. The chapter created a new and innovative promotional tool to encourage membership and generate excitement around the chapter's events.

YEAR: 2012

FORT WORTH CHAPTER: Chapter Podcasts

SUMMARY: In an effort to provide additional value to members, the chapter implemented podcasts to promote future meetings, workshops, networking events, and recap past meeting content for members unable to attend. Not only does this deliver an additional benefit to members but it also makes non-members aware of the chapter and programs.

YEAR: 2010

CENTRAL INDIANA CHAPTER: Utilizing Social Media to Engage with Members

SUMMARY: The chapter uses a number of free social media collaboration tools to engage with members and educate them on the value of social media in learning. The chapter uses HootSuite because it’s collaborative and allows a team of people to post news, updates, discussions, and event information on Twitter, Facebook, and LinkedIn.

YEAR: 2010

NORTHERN NEW JERSEY CHAPTER: "Voice of Workplace Learning"

SUMMARY: The chapter was featured in the New Jersey Business Magazine's April 2010 issue. This article, part of the magazine's focus on workforce development that issue, underscored the critical role

YEAR: 2010

MARYLAND CHAPTER: Just Jing It!

SUMMARY: The chapter needed a quick way to demonstrate how to create an alert for postings and uploading picture files on the Maryland Leaders Workspace. They wanted to do this without having to spend lots of time writing instructions. Since showing someone how is more effective than telling them how, they wanted to use a screen capture software that didn’t cost a lot of money. The application they decided to use was called Jing which is free to download.

YEAR: 2009

METRO DC CHAPTER: Implementing Social Networking Tools

SUMMARY: Participation in social networking tools is growing rapidly, and in response to this trend, the chapter embarked on a program to implement a series of social networking tools. After reviewing the social networking landscape, four key tools were prioritized: Twitter (daily, weekly updates), LinkedIn (members-only group), Facebook (public group), and podcasting (monthly podcast).

YEAR: 2009

MOUNT DIABLO CHAPTER: Get Virtual – Designing Learning in Second Life

SUMMARY: On April 21st, the Mt. Diablo chapter of ASTD broke new ground by conducting what we believe to be the first ASTD chapter meeting simulcast in Second Life. We were able to model the benefits of the Second Life platform and Web 2.0 technology by modeling the virtual learning methods during the presentation to both a live audience in Danville, California and to a virtual audience across multiple time zones.

YEAR: 2009

MARYLAND CHAPTER: Using a Voki to Give a Voice to ASTD Maryland

SUMMARY: Each month a different board member creates a Voki which focuses on a particular topic of importance to the chapter, including upcoming conferences and Employee Learning Week events. Vokis, which can be created for free, generate a link that the chapter can post on their website for anyone to click and listen to the message.

YEAR: 2009

CASCADIA CHAPTER: PodCascadia: A Chapter Podcast

SUMMARY: PodCascadia is ASTD-Cascadia Chapter's podcast. It features articles and interviews with training and development experts from the Portland, Oregon area and around the world. Produced entirely by chapter volunteers, the show comes out every two weeks.

YEAR: 2006

Website

CENTRAL FLORIDA CHAPTER: Jobs Webpage Integration

SUMMARY: Prior to implementing this practice, the Central Florida Chapter was manually entering job positions creating inconsistencies and heavy maintenance on the site. The chapter implemented an automatic process that allotted space on their site to promote Indeed Job searches for job seekers in the Central Florida area, and generated referral payments once the searches are verified by Indeed.com. As a result, four talent development searches have been integrated into one page, simplifying the process by which the chapter promotes local employer positions.

YEAR: 2015

SMOKY MOUNTAIN CHAPTER: Wild Apricot Transition

SUMMARY: The chapter transitioned their website provider to Wild Apricot in an effort to better control the feed of information to their members and to help them better track their membership.

YEAR: 2012

PENSACOLA CHAPTER: New Website

SUMMARY: The chapter’s website was virtually non-existent for several years and the chapter struggled increasing its presence within their community. In 2009 the chapter set website development as a main goal and focused on revitalizing their website the entire year. Their new website launched in the fourth quarter of 2009. The chapter now sees an increase in attendance at monthly meetings and increased knowledge of the chapter locally.

YEAR: 2010

CENTRAL FLORIDA CHAPTER: Wild Apricot Changeover

SUMMARY: The chapter changed their website provider to Wild Apricot in an effort to better control the feed of information to their members and to help them better track their membership.

YEAR: 2009

VALLEY OF THE SUN CHAPTER: Web Development

SUMMARY: The Valley of the Sun chapter board worked together to collect information to properly populate their new website. The website development initiative was a huge success and now has better functionality and adds more value to chapter members.

YEAR: 2009

MIDLANDS CHAPTER: Website Creation

SUMMARY: The ASTD Carolinas Chapter split into two in 2005, and the newly formed Midlands (SC) Chapter identified a need for an up-to-date website. Chapter board members networked with contacts from within and outside the chapter, hired a company, and worked with the vendor to make the chapter website an effective communication tool for the chapter's membership.

YEAR: 2007

BATON ROUGE CHAPTER: Website Launch

SUMMARY: The Baton Rouge Chapter successfully launched a new web portal to meet the needs of their membership.

YEAR: 2007

GREATER ATLANTA CHAPTER: Website Redesign

SUMMARY: Greater Atlanta’s SOS described the redesign of their chapter web site. The key to implementing Atlanta's website redesign was the process utilized to reach the desired outcome that the website is the first point-of-contact for members and visitors, and that making a great first impression continues to be their number one priority.

YEAR: 2006

BATON ROUGE CHAPTER: Favorite Icon for Website

SUMMARY: The Baton Rouge Chapter installed an icon on their website server so that when someone saves their website as a favorite or bookmark, the shortcut to your site has the chapter logo.

YEAR: 2004

Annual Report

KANSAS CITY CHAPTER: Annual Report with Infographic

SUMMARY: The chapter's board of directors worked together to gather data for its annual report, which included information from the chapter's annual survey. To make the data more reader-friendly and increase readership, the chapter developed an infographic to convey the survey results.

YEAR: 2015

ARKANSAS CHAPTER: Year-End Report

SUMMARY: The Arkansas Chapter created a year-end report to convey each board area's progress and serve as a historical document that documents each of the chapter's programs for the year.

YEAR: 2005

Marketing and Communication Outreach

BUFFALO NIAGARA CHAPTER: Canva for Nonprofits

SUMMARY: The Buffalo Niagara Chapter needed a way to quickly and easily create visuals for both digital and print marketing. With Canva, designs created by any individual can be shared with the team and leveraged for new designs or downloaded and used multiple times. The improved marketing has increased the chapter’s overall community engagement and attendance at events.

YEAR: 2018

AUSTIN CHAPTER: Don’t Forget Your Members

SUMMARY: The chapter aimed to help new members feel welcome and notify them about chapter activities while acknowledging renewing members and keeping them engaged by sending a personalized postcard printed through Zazzle. The process has been in place for three months, and the chapter has seen an uptick in new member registration for chapter meetings and special interest group (SIG) events.

YEAR: 2018

LONG ISLAND CHAPTER: Booth at SHRM’s Annual Conference

SUMMARY: To promote the chapter to professionals in the local area, the chapter held a booth at its local SHRM Annual Conference. The chapter aimed to build awareness and visibility particularly within the SHRM community. When the chapter registered for a booth, it received a reusable banner and raffle basket. The table had marketing materials provided by ATD as well as chapter promotional materials. The exhibition opportunity has led to an increase in chapter event attendance, which the chapter hopes will convert into new memberships.

YEAR: 2018

UTAH CHAPTER: Using Google AdWords to Promote Your Chapter

SUMMARY: The Utah Chapter signed up with Google for Nonprofits and enrolled in the Google Ad Grants program, which allows for $10,000 a month in AdWords advertising. Taking advantage of this opportunity proved to be a quick and easy way to promote awareness of ATD and its offerings to talent development professionals in Utah. The chapter has campaigns set up for membership, monthly events, and its annual conference. Over the last year, the chapter received $1,250 in free advertising and their ads have been viewed 32,743 times and clicked 810 times.

YEAR: 2017

AUSTIN CHAPTER: All in One Board Business Cards

SUMMARY: Inspired by a previous SOS, this chapter designed and printed a single business card for all board members. The chapter realized that printed cards for each board member were wasted each year. As a result, the card the chapter created provides all contact information for chapter leaders and its media contacts. Because the board felt a tangible, personal connection was important when greeting potential or current members, the card has space for each board member to fill in his or her own information. The template was created on MOO.com and it can easily be updated for future use. Printing 400 cards cost $109, and the cards were distributed to all board members.

YEAR: 2017

CENTRAL PENNSYLVANIA CHAPTER: Committee Promotion Poster

SUMMARY: To increase the amount of interest in people volunteering on committees, the chapter created a poster template for each committee to use at networking and learning events. The chapter’s succession plan includes the need for a member to be on a committee prior to becoming a board member. The posters provide new and seasoned members with the knowledge on how to increase their professional skills in talent development by becoming a committee member. They also allow the vice president of the committee to network with all members and discuss the needs of their group.

YEAR: 2017

FLORIDA SUNCOAST CHAPTER: Chapter Business Cards

SUMMARY: The chapter created business cards for the board members to pass out at local professional events, conferences, and meetings. The cards contain the chapter’s ChIP code, address, domain, and logo on one side and a custom QR code that points to its online calendar of events on the back side. The initial design did not require much time to put together, and the cost was minimal. The board members distributed all of the original order of 500 cards at local events such as PMI, SHRM and Chamber of Commerce and had to reorder several times. This small gesture generated interest for the chapter in the community.

YEAR: 2016

CHICAGOLAND CHAPTER: Marketing Activity Tracker Tool

SUMMARY: In an effort to improve efficiency, the Chicagoland Chapter created an online tracker tool to manage marketing details and monitor the execution and completion of specific marketing efforts. Through Google Docs, the chapter created a spreadsheet that centralized event and promotional information and could be accessed by all chapter leaders.

YEAR: 2013

GOLDEN GATE CHAPTER: Community Outreach Programs

SUMMARY: The Community Outreach Program (COP) is one of the Golden Gate Chapter’s on-going Special Interest Groups (SIGs). The COP consists of Chapter volunteers who donate their professional services – needs analysis, instructional design, training delivery, and meeting facilitation – to non-profit organizations in the Bay Area. COP uses ISD principles to build its learning solutions so there is efficient flow and tracking for the various projects.

YEAR: 2012

CENTRAL FLORIDA CHAPTER: Sponsorship and Advertising Media Kit

SUMMARY: Several chapter leaders collaborated to create an online media kit that promotes the chapter, and outlines a menu of advertising and sponsorship opportunities for businesses and organizations.

YEAR: 2012

HAWAII CHAPTER: Quarterly Newsletter

SUMMARY: To increase readership of their newsletter the chapter redesigned and reformatted its newsletter to align with national ASTD branding guidelines. The chapter board has heard positive feedback about the redesign from its members.

YEAR: 2010

CENTRAL NEW YORK CHAPTER: Media Relations

SUMMARY: This SOS discusses how the Central New York Chapter developed relationships with the local media for increased marketing and awareness of the organization and the industry.

YEAR: 2008

GENESEE VALLEY CHAPTER: Improved visibility and recognition for ASTD in the community

SUMMARY: The Genesee Valley Chapter developed a multi-part effort to increase the visibility and recognition for ASTD in their community by linking up with four other local business associations to put on a major HR Spring Conference, drawing nationally recognized talent for a Fall Conference on Organization Development, networking with six local universities on sponsorships, joint activities, and student memberships, and increase the number of special interest groups from one to three, all within one year.

YEAR: 2005

NORTHERN NEW JERSEY CHAPTER: External Communication & Internal Calendar

SUMMARY: The Northern New Jersey Chapter bundled the communication/marketing efforts to avoid confusion, add structure, eliminate excessive messaging, and coordinate the activities of the chapter.

YEAR: 2005

SOUTHEAST WISCONSIN CHAPTER: GoTo Guide – The place to go for training resources

SUMMARY: The Southeast Wisconsin Chapter created an on-line resource on their website to host a “one stop shop” for members of the chapter and the community to access when training resources are needed.

YEAR: 2004