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Chapter Leader Community (CLC)
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Membership

Joint Membership

CENTRAL IOWA CHAPTER: TD Educational Webinars: ebooks

SUMMARY: The chapter does not have a Past President role; however, outgoing presidents are now a part of the Education Committee as the ATD Liaison. This role helps chapter members see the benefits, tools and resources that ATD provides to members and to the chapter. This year, two webinars were created, "Talent Development Education: eBooks with Alan", hosted by the 2015 Past President, Alan Fierer. These webinars had higher than average attendance, received positive feedback from attendees and helped increase the chapter’s Power Member numbers.

YEAR: 2015

ST. LOUIS CHAPTER: Member Emeritus Program

SUMMARY: Beginning December 2013, the St. Louis chapter initiated the Member Emeritus category and honorary title. The membership category was created to honor long term members for their service and time with the chapter. To qualify the member must be in good standing and have maintained continuous chapter membership for a period of 10 years. Along with this honor, each Member Emeritus receives a complimentary renewal to the chapter each year as long as the member maintains an active ATD National membership.

YEAR: 2014

LAKE SUPERIOR CHAPTER: Power Membership Scavenger Hunt

SUMMARY: To promote power membership and enlighten chapter members to professional development opportunities outside of the chapter, the Lake Superior Chapter developed the Power Membership Scavenger Hunt. Through the activity, chapter members were actively engaged in locating information on the ATD website and in T+D Magazine, and questions focused on additional education opportunities including conferences, blogs, webcasts, and the Communities of Practice.

YEAR: 2014

UPSTATE SOUTH CAROLINA CHAPTER: Joint Membership Drive

SUMMARY: The chapter had a goal to increase joint membership by 10% so they significantly publicized and communicated “Power of 2” through their website, at meetings and special events, and by email.

YEAR: 2009

Membership Engagement

NEBRASKA CHAPTER: Best Practices for Membership Engagement Through LinkedIn

SUMMARY: The chapter aimed to extend its reach on LinkedIn and build a social media following of its membership base and beyond. Because each channel is unique and requires its own strategy to maximize engagement, different tactics were built around the company page, group, and personal LinkedIn accounts for the chapter. Furthermore, targeted messaging on each page generated different conversations that varied the published content. Because LinkedIn is a main driver to the chapter’s website, the chapter believes this approach enables them to reach more people and deliver more relevant content.

YEAR: 2018

CENTRAL PENNSYLVANIA CHAPTER: Networking Through Nonprofit Partnership

SUMMARY: Based on feedback from the chapter’s annual member survey, members suggested partnering with nonprofit organizations for a volunteer and networking opportunity. The board worked with the Central Pennsylvania Food Bank to set up an event that provided both organizations exposure to community members. Fifteen people participated in the two-hour event, and the chapter provided refreshments.

YEAR: 2018

CUYAHOGA VALLEY CHAPTER: Partnering with the ATD Greater Cleveland Chapter

SUMMARY: The Cuyahoga Valley and Greater Cleveland chapters created a partnership five years ago where they co-host at least one joint event per year. The meeting is generally a larger event with more impact that allows the smaller chapter to bring some high-quality speakers to their membership base. The partnership also allows chapter members from either chapter to participate in both groups activities throughout the year.

YEAR: 2018

HAWAII CHAPTER: Our Learning Voyage!

SUMMARY: Over the years, the chapter found that free and low-cost learning programs were inadvertently creating a situation in which members could register then opt to not attend without consequence. This policy negatively impacted facilitators and room costs and limited the amount of networking opportunities for members who did attend. The board chose to reward those who attended by creating a map with 12 learning programs on it, each with a direct tie to an ATD area of expertise (AOE). It visually displays the voyage from learning program to learning program for the year. In addition to a stamping feature to encourage attendance, the map was posted on the chapter website so every member would be encouraged to attend events. Members who received seven or more stamps were entered into a drawing for a free annual Hawaii Chapter membership for themselves and a colleague of their choice, a $110 value.

YEAR: 2018

PIKES PEAK CHAPTER: Bringing ALC to Pikes Peak ATD Members

SUMMARY: To bring information from the 2017 ATD Chapter Leaders Conference (ALC) back to the chapter and deliver conference value, the chapter leaders who attended created a web-based compilation of information using Storify. The conference Storify shared key points from each session with chapter members who did not attend and demonstrated value of attendance at ALC to prospective board members. The Storify increased the chapter’s Twitter reach and momentum during and after the conference as well as spurred new programming ideas for next year.

YEAR: 2018

KANSAS CITY CHAPTER: Orientation and Engagement

SUMMARY: To improve member engagement and increase retention, the chapter created an ambassador program to assist new members with assimilating into the chapter through personal welcomes done by phone or in person. During the welcome visits or conversations, the ambassador introduced new members to the benefits of membership, connected them with other members with similar interests, and shared volunteer opportunities. In addition, new members were given an opportunity at the monthly meetings to introduce themselves. The program is supported by a team of four volunteers and one director. Because of the program, new member engagement has increased through greater attendance at events and increased interest in volunteering for committees. Since 2016, the chapter has reached out to more than 100 new members.

YEAR: 2018

MARYLAND CHAPTER: Engaging Through Open Board Meetings

SUMMARY: To encourage more engagement from chapter members, the board opened its meetings to members. The chapter moved its monthly board meeting to a weekend day and extended the time allotted. The board sent out invitations to members to attend. This open invitation allowed members to see what happens behind the scenes and encouraged volunteerism. From the initiative, the chapter filled two board positions with members that attended the board meeting.

YEAR: 2017

FLORIDA SUNCOAST CHAPTER: Read Between the Wines

SUMMARY: At each of the monthly events, the chapter gives away a speaker-selected book that the winner can grow from through reading and a basket with two bottles of wine. The giveaway helps promote the profession while making it fun. The chapter collects attendees' business cards, and the speaker randomly selects a card to identify the “Read Between the Wines” winner. The speaker gets to keep the business cards for networking and/or for possible prospecting. Anecdotal feedback from both speakers and attendees shows that all parties enjoy the initiative.

YEAR: 2017

CASCADIA CHAPTER: Partnership with UMU

SUMMARY: Through a partnership with UMU, the Cascadia chapter has offered just-in-time evaluations and on-the-spot polling capability for a variety of functions including their annual conference, monthly programs, and member meetings. The chapter engages speakers ahead of time by asking for three questions to add to the program as an initial survey. As participants enter, they can login using instructions on tent cards on each table and provide their answers to the questions. The board members also set up opportunities for “organic” Q&A, as well as a post-event evaluation. As a bonus, the chapter promotes its Chapter Incentive Program (ChIP) code by using it as the password for everyone to log on!

YEAR: 2017

CENTRAL INDIANA CHAPTER: Member Engagement Punch Cards

SUMMARY: To engage members more and connect them with the chapter, the board created a punch card incentive system. Members can fill in their cards by attending programs, volunteering, and bringing guests. At the annual conference, everyone who has filled all 12 spaces on the card is entered into a raffle for a high-dollar prize such as an ATD Certificate course. The chapter made it easy for everyone to participate and has received positive feedback.

YEAR: 2017

ROCHESTER CHAPTER: Adjusting Fees to Increase Membership Participation

SUMMARY: The Rochester Chapter Board decided to create a membership bundle that included program registration rates in the price of its annual membership. This change in membership structure was driven in response to member feedback. By bundling membership and program registration into one price, the board attempted to remove any barriers for members or potential members to attend regular chapter meetings. Due to the restructuring efforts, the chapter increased its membership by 125 percent.
YEAR: 2017

ROCHESTER CHAPTER: Adding Membership Value With a Small and Mighty Team

SUMMARY: After attending the ATD Chapter Leaders Conference (ALC), a member of the board brought back a strategic planning tool. The board used this tool to review the chapter’s current practices and identified areas for improvement. The team looked at everything the chapter was producing through a lens of how it adds value for the members, promotes community engagement, and increases the chapter’s operational focus. The board underwent this process in a strategy meeting, which helped the board become more organized and design ways to communicate more effectively with the chapter members.

YEAR: 2017

CENTRAL PENNSYLVANIA CHAPTER: On-Demand New Member Orientation

SUMMARY: The chapter, working with a local college, brought in an intern to develop an online new member orientation program. The project gave the intern experience with asynchronous, online learning development and working with the local chapter. The chapter purchased a two-month license for Captivate to develop the orientation at a cost of $59.95. The effort provided new members an immediate orientation to the chapter and relieved the VP of Membership to focus on other initiatives as opposed to conducting regular orientations. Through this process, the chapter learned that it takes time to incorporate the learning into Wild Apricot to make it available to members, and would allot more time for this phase in the future. The orientation is set to be updated on a two-year cycle.

YEAR: 2016

FLORIDA SUNCOAST CHAPTER: Name Badges

SUMMARY: The chapter partnered with a local printing/engraving business to provide professional name badges to all members within three days of joining the chapter. The name badge cost is included in the membership price. In the new member application, the member identifies what information they want printed on the badge. New members are presented their badge and welcomed to the chapter at the next professional development event. Annually, members who do not pick up their badge will receive it in the mail. The chapter is not taking on any cost for this initiative, and members love wearing their badges to other events outside of the chapter. The chapter has gained additional members from the free advertising.

YEAR: 2016

CENTRAL INDIANA CHAPTER: Engagement Through New Member Orientation

SUMMARY: To streamline the process a new chapter member experiences after joining, the Vice President of Membership and President-Elect developed a New Member Orientation Program to complement the informal welcome new members received upon joining the chapter. New members who joined in the past six months are invited to attend the orientation. The chapter currently offers the formal session twice per year immediately following a chapter event, which is promoted through the monthly newsletter, social media, and in person. It has increased monthly programming, specifically with new members and the chapter has seen that new members have become involved quicker with chapter committees and volunteer/leadership roles.

YEAR: 2016

BIG SKY CHAPTER: Partnering With Businesses to Improve Engagement

SUMMARY: Montana is a large state, but is ranked 44th in population. Because of this, the Big Sky Chapter is targeting the professionals in the entire Big Sky region, which includes all of Montana, northern Wyoming, western North and South Dakota, and northern Idaho. By working with First Interstate Bank, the chapter can connect through a web conferencing system to involve all members from anywhere. As a result of members being able to connect to meetings without the need to drive to Billings, Montana, chapter membership doubled in less than a year.

YEAR: 2016

CENTRAL INDIANA CHAPTER: New Member Welcome Postcard

SUMMARY: The chapter created a branded postcard with a special message from the chapter’s board of directors. This postcard is signed by each board member and sent to new members within the first month of their membership to welcome them to the chapter and extend an open invitation for frequent communication among the board, volunteers, and membership. Eight months after implementation, the chapter has seen a 13 percent increase in new members. The chapter also implemented a new member orientation on a quarterly basis.

YEAR: 2016

LOS ANGELES CHAPTER: My Story

SUMMARY: The chapter created a video that was shown at its talent development conference. The purpose of the video was to reinforce the chapter’s local presence, because building relationships and being part of a local network can help develop careers. The chapter received excellent feedback from the participants at the conference and several guests told the board of directors that they were emotionally moved by watching the video because they could relate to the story. Additionally, the video illustrates how being part of a nonprofit professional organization can help career growth and personal fulfillment. Overall, this video aided in the chapter’s value proposition.

YEAR: 2016

NORTHERN ROCKIES CHAPTER: Attracting Attendees at After-Work Networking Events

SUMMARY: ATD Northern Rockies implemented after-work networking events at local craft breweries in an effort to generate excitement and increase attendance at the chapter’s social events. The breweries provide an in-kind donation of beer, non-alcoholic beverages, and meeting space making it free for the chapter to provide this opportunity to its members and prospective members. These events serve as a revenue stream for the chapter as there are no expenses associated with the event. The networking events were also beneficial for succession planning as the chapter recruited two people to serve on the board of directors due to the opportunity to have one-on-one conversations with interested volunteers.

YEAR: 2016

CASCADIA CHAPTER: Membership Cards

SUMMARY: The chapter developed a process to send out membership cards to new members on a monthly basis. The cards include the member’s name and membership end date in addition to the chapter’s logo and contact information. Although new members receive a welcome email from the chapter, the cards add a personal touch.

YEAR: 2016

CASCADIA CHAPTER: Name Badges Showing Member Status

SUMMARY: The chapter created various designs of name badges to recognize chapter members at events. The effort is another way to publicly support, acknowledge, and appreciate its members.

YEAR: 2016

CENTRAL PENNSYLVANIA CHAPTER: Developing an ATD Chapter Map for Pennsylvania

SUMMARY: To facilitate networking, the Central Pennsylvania Chapter desired to show from which counties in the state its members reside as part of the chapter’s new member orientation program. The Vice President of Membership contacted her counterparts at the other Pennsylvania chapters for assistance. After information gathering was complete, one of the chapter’s members with strong graphic design skills volunteered to assist with the map’s design. When the map was finalized, the image was posted on the chapter’s website and shared with fellow chapter leaders in the state.

YEAR: 2016

SOUTHEASTERN VIRGINIA CHAPTER: Improving SEVA Visibility and Value

SUMMARY: After taking office, the chapter’s president noticed a continuing decline in chapter membership. To address this trend, the board focused on identifying ways to increase membership without spending any money. The board overhauled the website incrementally to increase its visual appeal and provide more up-to-date information to chapter members and prospects. As a result of its efforts, the chapter now has two monthly supporting sponsors, a growth in membership, and more members visiting and engaging with the website.

YEAR: 2016

NORTH ALABAMA CHAPTER: Partnership with Local University - Legacy Christian University

SUMMARY: The North Alabama chapter partnered with Legacy Christian University (LCU) to obtain a 10% tuition discount for local chapter members. In return the chapter offers three free luncheon meetings to an employee of the college in 2016. Additionally, LCU is able to market its program offerings three times during the year at chapter meetings. This partnership has increased awareness and visibility of the chapter, while offering the members an additional and valuable benefit.

YEAR: 2015

CENTRAL OKLAHOMA CHAPTER: Program Engagement and Membership Value Focus Aligned with ATD Re-branding

SUMMARY: The Central Oklahoma Chapter increased member engagement and recruitment by focusing on membership value. The chapter used surveys to gather member data and used the information to realign its programming, resources and communications with the needs of its members.

YEAR: 2015

GREATER DETROIT CHAPTER: Member of the Month

SUMMARY: The Greater Detroit Chapter established a monthly member profile shared online via the chapter's blog and other social media channels. The purpose of the profile is to recognize and appreciate chapter members, facilitate networking connections among our chapter members, and encourage non-members to join the chapter.

YEAR: 2014

CHARLOTTE CHAPTER: Volunteer Fair

SUMMARY: The Charlotte Chapter Board of Directors recognized the need for more resources to help effectively manage the chapter. The board also believed having members actively participate in chapter activities would increase the likelihood of their renewing and provide “bench strength” for future board roles. To address these the needs, the chapter created a Volunteer Fair held during the networking portion of a regular chapter meeting. The fair resulted in ten new committee members enlisting to help support the chapter.

YEAR: 2014

CHARLOTTE CHAPTER: Chapter Ambassadors Program

SUMMARY: To attract and retain members, the chapter desired to create a reputation of being a warm and welcoming chapter through the Ambassador’s program. Duties of the ambassadors include greeting new members and guests as they arrive at chapter meetings, uncovering why they chose to attend the event, and assisting them in connecting with members and chapter resources. The ambassador group also designs ice breaker activities for each meeting that help members to learn more about each other and add fun to networking.

YEAR: 2014

SAN ANTONIO CHAPTER: Checklist for Volunteers

SUMMARY: In an effort to ensure the smooth flow of their events, the San Antonio chapter created a checklist to guide event planning and guarantee the completion of task items.

YEAR: 2013

BATON ROUGE CHAPTER: Volunteer Recruitment

SUMMARY: The Baton Rouge Chapter traditionally experienced high involvement from board members, but had few consistent non-board volunteers. To help encourage and promote volunteer opportunities within the chapter, chapter leadership decided to identify and promote specific volunteer opportunities within the chapter. The chapter developed a Volunteer Opportunity Information Sheet, which describes the opportunity, outlines realistic time commitments required for the opportunity, and aligns the opportunity with competencies that are used.

YEAR: 2013

CHICAGOLAND CHAPTER: Student Giveaways

SUMMARY: The chapter implemented a new member orientation to ensure that new chapter members were aware of all the local benefits. This process ensures that all their new members are engaged from day one.

YEAR: 2012

CENTRAL NEW YORK CHAPTER: Member Orientation

SUMMARY: The chapter implemented a new member orientation to ensure that new chapter members were aware of all the local benefits. This process ensures that all their new members are engaged from day one.

YEAR: 2012

GREATER CLEVELAND CHAPTER: Chapter Points Program

SUMMARY: To encourage volunteer engagement, the chapter instituted a Chapter Points program four years ago. Members earn points for attending programs, volunteering for different committees or sponsoring events. At the end of the year, the top five volunteers are recognized with certificates and tokens. The volunteer who has accumulated the most points during the year is awarded a certificate that can be redeemed for any ASTD certificate or education program.

YEAR: 2012

GREATER CHATTANOOGA CHAPTER: 99 Seconds

SUMMARY: The chapter implemented programming that engaged members to help illustrate the value of active participation at the local and national levels. Using the popular "99-seconds" format, they programmed a chapter meeting that featured members sharing the value of their participation.

YEAR: 2012

MIDLANDS CHAPTER: Identifying Volunteers

SUMMARY: The Midlands Chapter shared their best practice methods of identifying quality volunteers to serve in chapter leadership positions. This process addressed the need that board directors and committee chairs regularly had when trying to increase the chapter’s volunteer pool each year.

YEAR: 2012

CHARLOTTE CHAPTER: Virtual Guest Pass Program

SUMMARY: The Charlotte chapter budgeted to allow each member to potentially bring one guest to any chapter program during the year. This was a marketing effort toward member recruitment.

YEAR: 2010

CENTRAL MISSOURI CHAPTER: Member Recognition

SUMMARY: In an effort to recognize members the chapter decided to spotlight members in its chapter newsletter. By spotlighting members, it brings awareness to the rest of the chapter about who the chapter consists of, what they do, where they word, and diversity within the chapter. This effort also increased chapter membership loyalty.

YEAR: 2010

RESEARCH TRIANGLE CHAPTER: Munch & Mingles (No-Cost Networking)

SUMMARY: Munch & Mingles are easy to coordinate events which are free to members; the only cost is name tags. Since you don’t have to reserve a meeting space, you don’t have to be concerned about registration, venue/meal costs or other logistics. We invite members and non-members to attend this event. Many needs are addressed by these events such as the recruitment of new members.

YEAR: 2009

CENTRAL OHIO CHAPTER: New Member Orientation Lunch

SUMMARY: The executive board members recognized that it may be difficult for a new member to feel included into an existing group or organization. The Membership Management team came up with the idea of developing and facilitating a member orientation program.

YEAR: 2009

CHATTANOOGA CHAPTER: Chapter Membership Directory

SUMMARY: The Chattanooga chapter began documenting and saving all relevant chapter member contact information into one platform. This allowed for ease of contacting these training professionals.

YEAR: 2009

RESEARCH TRIANGLE AREA CHAPTER: Member Value, Engagement, & Development

SUMMARY: During 2006 the Research Triangle Area chapter experienced a decline in membership by 13% and decided to focus efforts on increasing value, engagement and development of members as a way to retain existing members and attract new members.

YEAR: 2009

SPRINGFIELD/BRANSON CHAPTER: Business Cards

SUMMARY: The chapter added meeting information (time, location, map, web URL) to back of chapter leadership business cards. On front of card, they added "Attend one meeting free with this card."

YEAR: 2009

CENTRAL INDIANA CHAPTER: VIP (Very Involved Person) Bucks!

SUMMARY: The VIP Bucks program was developed to encourage participation in chapter events, especially participation in committees. Members can use their VIP Bucks to bid on silent auction items at events and pay for monthly programs.

YEAR: 2008

EASTERN PENNSYLVANIA CHAPTER: Eastern Pennsylvania Store

SUMMARY: The Eastern Pennsylvania store allows the chapter to offer members logo merchandise specific to their chapter. There are no upfront costs, and the chapter chooses the percentage at which to markup items, and receives a monthly check for earned revenue. The store has proven to be a great way to increase chapter pride and visibility while adding revenue to the chapter.

YEAR: 2007

MIDLANDS CHAPTER: Admit One Guest Pass

SUMMARY: The Midlands Chapter posted a “guest pass” on their website for prospective members to attend a free meeting. After meetings, the chapter follows up with prospects that use the passes and has experienced a 38 percent conversion rate of pass users becoming members.

YEAR: 2007

Membership Surveys

PIEDMONT CHAPTER: Reverse Call-A-Thon Member Survey

SUMMARY: The Piedmont Chapter desired to reach out to their membership on an individual basis to learn how they could better support their members. To spice up the act of cold-calling and to alleviate any hesitations, the chapter leadership held these information-gathering-calls together and gathered feedback to better their chapter experience.

YEAR: 2013

GREATER PHILADELPHIA CHAPTER: New Member Follow-Up Survey

SUMMARY: The Greater Philadelphia Chapter was able to increase membership from fewer than 200 members to over 300 in less than a year by contacting the prospective members in their database.

YEAR: 2008

MIDLANDS CHAPTER: Membership Survey

SUMMARY: The Midlands Chapter uses an electronic annual survey to find out about member satisfaction and collect data for planning chapter meetings and events. The chapter received a 60 percent response rate in 2007. To incentivize members, they place participants’ names in a drawing for a prize.

YEAR: 2007

Membership Drive

PUGET SOUND CHAPTER: State Meetup at ATD 2018’s Ice Cream Social

SUMMARY: To engage with local talent development professionals, foster networking, and increase the number of ATD members involved in the Puget Sound Chapter, the chapter leaders decided to host a state-wide meetup during the ATD International Conference & Exposition. There were no costs associated with the event, as the chapter capitalized on having the meetup during the conference’s ice cream social. Many attendees were not local chapter members, leading to a surge in new members in addition to identifying a need for a Geographic Interest Group (GIG) on the east side of the state.

YEAR: 2018

SACRAMENTO CHAPTER: Inclusion Initiative

SUMMARY: The Sacramento Chapter strived to connect veterans with talent development professionals, and provide networking opportunities to better serve the community. The veteran’s initiative includes a special pricing structure to attract individuals who specifically have a training background and can benefit from chapter membership and involvement. Another purpose of this initiative is to help new veterans who are in the process of transitioning into civilian life. The chapter has received positive feedback, high satisfaction levels, and more inquiries about membership. The chapter even had a 10-person group join the chapter through the initiative.

YEAR: 2017

CENTRAL INDIANA CHAPTER: Best Places to Work Initiative

SUMMARY: The chapter acquired the list of companies who were selected for “Best Places to Work” in the area and compiled a list of 70 contacts, one from each workplace. The chapter president drafted handwritten notes inviting the contacts to attend a monthly program for free. A special promo code for Wild Apricot was provided, which allowed the chapter to capture additional contact information. The notes were mailed out along with two business cards, a chapter business card and personal business card. The personal business card created a connection with the chapter president.

YEAR: 2017

SOUTH FLORIDA CHAPTER: Membership Strategy

SUMMARY: The chapter aimed to increase membership by 20 percent, an end goal of 250 active members. The chapter designed a high-touch outreach strategy to connect with new and renewing, and lapsed members. The strategy involved a combination of emails and phone calls that ensured a board member connected with the member. As a result, the number of chapter members from July 2015 to June 2016, increased from 211 to 255. The personal contact created new connections and goodwill that encouraged engagement with the chapter and increased program attendance. Finally, this campaign also promoted Power Membership, which increased to 40 percent during this term.

YEAR: 2016

NORTHEAST WISCONSIN CHAPTER: Spring Membership Drive and Networking Event

SUMMARY:The chapter used an ATD state member list to target the 70 non-chapter members in the area. A newly designed membership brochure, including an invitation to a networking event, a free drink ticket and free appetizers was mailed to potential members. Those who attended received prizes and half priced chapter membership if they joined that night. Twenty-five people attended the event and the chapter gained five new members.

YEAR: 2015

SOUTHWEST FLORIDA CHAPTER: Public Relations and Membership Drive

SUMMARY: The Southwest Florida Chapter chose to act as a sponsor of the Human Resources Tri-County Conference with the intention of introducing attendees to their local ATD chapter and to promote membership. The chapter utilized ATD marketing materials, promoted a special membership offering, and offered prizes for giveaways. The chapter not only recruited new chapter members but increased its prospective member list and its reach in the local community.

YEAR: 2013

BIG SKY CHAPTER: Membership Drive

SUMMARY: To increase the number of joint chapter-national members, the chapter hosted a month-long membership drive. During the drive, membership dues were reduced by 50 percent and a contest for a Kindle Fire was held based on a points system for renewing membership, recruiting new members, and signing up as a “Power Member.”

YEAR: 2013

CHICAGOLAND CHAPTER: Membership Drive

SUMMARY: The Chicagoland Chapter successfully implemented a 1Q membership drive that increased new members by 19 percent year over year for 1Q. The membership drive incentivized new members with the chance to win free registration to a national ATD education program. The chapter also waived their new member processing fee. The membership drive was promoted through social media sites (Twitter, LinkedIn, Facebook) along with a direct email campaign.

YEAR: 2012

GREATER ATLANTA CHAPTER: Membership Renewals Telephone Drive

SUMMARY: To encourage non-members to join the Greater Atlanta chapter, in January 2009 the chapter kicked-off a membership discount program. When a non-ASTD Atlanta member attends a SIG/GIG event and pays the $20 attendance fee then they have to opportunity for the next 10 business days to join the local chapter for the discounted price of $90.

YEAR: 2009

GREATER PHILADELPHIA CHAPTER: Training New Member Orientation Facilitators

SUMMARY: The Greater Philadelphia chapter was able to increase membership from fewer than 200 members to over 300 in less than a year by contacting the prospective members in their database.

YEAR: 2008

NEW ORLEANS CHAPTER: Membership Drive

SUMMARY: The New Orleans Chapter's board was committed to increasing the membership. They implemented a program where each national ASTD member that attended their monthly meeting was entered into a drawing for a 1 year membership.

YEAR: 2008

GREATER PHILADELPHIA CHAPTER: Membership Renewal Telephone Drive

SUMMARY: The Greater Philadelphia chapter was able to increase membership from fewer than 200 members to over 300 in less than a year by contacting the prospective members in their database.

YEAR: 2008

EASTERN PENNSYLVANIA CHAPTER: Membership Drive

SUMMARY: The Eastern Pennsylvania Chapter’s vice president of marketing divided a list of national members in the area, and board officers invited them to a free networking event. The chapter offered a reduced membership fee ($10 off the regular fee) if the person joined the chapter the evening of the networking event and a reduced fee ($10 off the regular renewal fee) to renew chapter membership.

YEAR: 2007

PUGET SOUND CHAPTER: Membership Drive

SUMMARY: The Puget Sound Chapter held a “Membership Madness” campaign that involved offering discounted memberships to non-members at their “Future of Training Conference” and at a chapter meeting, at which they had a “Bring a Guest” promotion.

YEAR: 2006

Membership Packages

CENTRAL INDIANA CHAPTER: Bundling Conferences

SUMMARY: The chapter bundled its annual Learning Summit registration with the annual Society for Human Resource Management (SHRM) Conference. To attract more exposure from the human resources community, the chapter also signed up as a supplier for the SHRM Conference to target larger employers in the area and market chapter events as a means for employees to fine-tune their learning and development skills. The chapter increased its membership and formed strategic partnerships in the local community.

YEAR: 2018

SOUTHWEST FLORIDA CHAPTER: High Performance Learning Organizations

SUMMARY: This submission demonstrates how the Southwest Florida Chapter developed a monthly meeting to highlight the benefits of both national and local membership. Relying heavily on the 2011 State of the Industry Report, the chapter presented "Characteristics of High Performing Learning Organizations" and showcased typical workplace projects that would profit by using specific ASTD benefits.

YEAR: 2013

SAN ANTONIO CHAPTER: Joint Membership

SUMMARY: This submission details how the San Antonio Chapter is promoting joint membership. The chapter has added marketing materials, a bundled membership package, etc.

YEAR: 2012

NEW MEXICO CHAPTER: Increase Chapter Membership and Annual Event Value

SUMMARY: In an effort to increase membership the New Mexico chapter bundled their annual membership offering into the registration fee for a major event. This helped the chapter increase chapter membership and the value perception of attending the annual event for non-members to make the most out of what may be the member’s single-point or first-point of contact.

YEAR: 2009

TWIN CITIES CHAPTER: Season Pass-Membership Retention

SUMMARY: The Twin Cities Chapter developed a season pass to offer members a discounted rate on the cost of attending monthly programs, a one-time payment option, and program registration ease. The chapter goal was to gain membership commitment, retention, and a value added opportunity for consistent monthly program attendees.

YEAR: 2005