HAWKEYE CHAPTER: Building Value for Event Sponsors—Networking Triple Threat
SUMMARY: The Hawkeye Chapter desired to show the value of sponsorship for its two-day conference. The chapter created a multifaceted approach to networking that benefited the event sponsors and attendees. To start, attendees were given a conference gift of an empty clear container. Attendees were encouraged to visit sponsor tables and fill the container with candy and snacks located at the tables. Secondly, the chapter incorporated designated times during both days to have booth sponsors move through the participant tables to share a little bit about their organizations and answer questions. Finally, attendee ribbons were made available exclusively at sponsor tables, which encouraged attendee engagement with the sponsors. The three-pronged strategy made the networking between sponsors and attendees feel more approachable, fun, and engaging.
KANSAS CITY CHAPTER: Sponsor Supported Regional Meetup at #ATD2019
SUMMARY: Leaders from the Kansas City chapter partnered with the Nebraska and St. Louis chapters to create an in-person opportunity to connect with members and prospective members at ATD 2019. The Midwest ATD Chapter Meetup was sponsored by SkillPath, who sponsored the Kansas City Chapter and ATD 2019. The event enabled ATD chapters to connect with current and prospective members, share the benefits of the Kansas City chapter’s strategic partnership, and further develop the relationships among ATD’s Midwest chapters.
CENTRAL IOWA CHAPTER: Sponsorship Coffee Hour
SUMMARY: The Central Iowa Chapter Board wanted to gather potential sponsors in one location for a casual meet-and-greet. To align with the chapter’s networking culture, the chapter created a Sponsorship Coffee Hour to be attended by all board members. Through a review of past data, the chapter identified potential sponsors to include on the guest list for the event. The opportunity was also shared with chapter members to inquire if they were aware of potential sponsors that should be included. The board reviewed the chapter’s existing offerings and created a new sponsorship packet to provide to attendees. Through the coffee hour, the chapter secured a platinum-level sponsorship for its conference, an annual sponsorship, and it filled an open board position through one of the connections made at the event.
- Central Iowa - SOS Submission Form
- Central Iowa - Benefits One Pager
- Central Iowa - Make A Difference One Pager
- Central Iowa - Annual Professional Development Day Sponsorship Prospectus
CASCADIA CHAPTER: Conference Exhibitor Prework
SUMMARY: Working with UMU, the chapter developed a webpage that allowed visitors to review information about each of the vendors prior to the conference. The information included short product and service videos, examples of questions to ask the vendor, and who to contact. Providing vendors with a high-quality experience and a more productive interaction with conference participants led to validating the money exhibitors spent to participate. Out of 213 conference participants, 76 completed the raffle connected to the exhibitor site.
METRO DC CHAPTER: Partnership Model
SUMMARY: The Metro DC Chapter created a partnership model that provides a framework to help the chapter become efficient and proactive at establishing partnerships and leveraging the chapter’s power to support its goals. The chapter also created a procedural document and agreement template that helped it quickly implement this model. As a result, the chapter has three confirmed partnerships and raised $6,000 in 2017 to support chapter goals.
- Metro DC – SOS Submission Form
- Metro DC – Partnership Agreement Template
- Metro DC – Partnership Model
PIKES PEAK CHAPTER: Process for Sponsorship/Partnership
SUMMARY: The chapter designed and implemented a process to increase sponsorships and partnerships. The board felt that developing relationships within the community would lead to increased visibility in the community and enhance the chapter’s overall success. As a result of the chapter’s focus on these relationships, the chapter acquired three sponsors, seven partnerships, and $900 in financial gains.
SOUTH FLORIDA CHAPTER: Conference Sponsorships
SUMMARY: In order to offer its members and the South Florida community a robust, full-day conference, the chapter found sponsorship revenue essential. The chapter formed an ad hoc committee to plan and coordinate the conference with a goal to break even. The committee used a “prospect list” that the chapter has maintained for several years, and divided the list to reach out to as many vendors and learning organizations as possible. With a goal of $6,000 in sponsorship revenue the chapter exceeded this goal by obtaining a record of 12 sponsors for $11,000, not including sponsors who donated AV equipment, promotional giveaways, and raffle prizes. Because the chapter surpassed its goal, it was able to spend more than budgeted to provide additional giveaways and speaker gifts while still making a profit of $5,000 on the event.
- South Florida - SOS Submission Form
- South Florida - Conference Budget
- South Florida - Sponsor Opportunities
- South Florida - Sponsor Prospects and Tracking
- South Florida - Sponsor Prospects
- South Florida - Example of Challenges
- South Florida - InKind Sponsorship Letter
- South Florida - Sponsor Feedback
- South Florida - Sponsor Next Step Email Sample
CENTRAL OHIO CHAPTER: Annual WLP Conference Sponsorship Drive
SUMMARY: The Central Ohio Chapter put together an incentive program to increase volunteer engagement and sponsorships for their annual Workplace Learning Professionals conference. The multi-tiered incentive program provided the chapter with a mechanism to reward volunteers based on the number, and total amount, of sponsorships he or she was able to secure in advance of the conference.
- Central Ohio - Annual WLP Conference Sponsorship Drive
- Central Ohio - Sponsorship Drive Supporting Documents
GREATER ATLANTA CHAPTER: Sponsorship Sales
SUMMARY: The Greater Atlanta Chapter has increased sponsorship and advertising sales in support of its programs by outsourcing the sales portion of sponsorships to a specialized agency. This enables the chapter leaders to concentrate on delivering the service, branding, marketing for membership growth, and marketing programs for attendance. The salesperson works under the board’s supervision using approved materials. The contracted individual follows ATD branding guidelines and ensures the board approves everything first. Sales increased from $2,500 to $26,000.