ATD, association for talent development

ATD Blog

Building Blocks of a Coaching Culture

By

Fri May 20 2016

Building Blocks of a Coaching Culture
Loading...

Content

Using my experience and research, I have formulated the following definition of a coaching organization: An organization in which the culture and its infrastructure encourage everyone to learn, practice, and engage in mindful coaching conversations to get work done, accomplish goals, and reach both personal and strategic growth and success. A mouthful, isn’t it?

Using my experience and research, I have formulated the following definition of a coaching organization: An organization in which the culture and its infrastructure encourage everyone to learn, practice, and engage in mindful coaching conversations to get work done, accomplish goals, and reach both personal and strategic growth and success. A mouthful, isn’t it? 

Content

What does this definition really mean? I believe there are three building blocks that comprise a rich coaching organization.

What does this definition really mean? I believe there are three building blocks that comprise a rich coaching organization. 

Building Block 1 

All employees learn and practice basic coaching tools and mindsets. 

Content

These can include:

These can include: 

  • Content

    carefully planned activities to transfer coaching skills to all employees

    carefully planned activities to transfer coaching skills to all employees 

  • Content

    building trust through openly challenging existing mental models

    building trust through openly challenging existing mental models 

  • Content

    tracking movement from old to new behaviors and results

    tracking movement from old to new behaviors and results 

  • Content

    following a common coaching map and conversation model to navigate everything from complex project management to simple, everyday interactions.

    following a common coaching map and conversation model to navigate everything from complex project management to simple, everyday interactions. 

Building Block 2 

Everyone in the organization understands and uses coaching language and dialogue skills. 

Content

Imagine that all employees speak the same “new language”—in essence, the asking and sharing of hidden assumptions that tend to block real communication. Everything from strategic planning and leadership to decision making and technology must incorporate and foster dialogue.

Imagine that all employees speak the same “new language”—in essence, the asking and sharing of hidden assumptions that tend to block real communication. Everything from strategic planning and leadership to decision making and technology must incorporate and foster dialogue. 

Building Block 3 

A systems infrastructure for hardwiring coaching into the culture and processes throughout the organization. 

Content

Basically, this involves the alignment of all process, procedures, and protocols as coaching becomes part of the organization’s vision, values, and behaviors.

Basically, this involves the alignment of all process, procedures, and protocols as coaching becomes part of the organization’s vision, values, and behaviors. 

Content

“Building a Coaching Organization,” the May 2016 issue of TD At Work , provides details on each of these building blocks in addition to several job aids and case studies. These tools can guide practitioners through a four-phase action plan for transforming their company into one that supports and values coaching.

“Building a Coaching Organization,” the May 2016 issue of TD At Work, provides details on each of these building blocks in addition to several job aids and case studies. These tools can guide practitioners through a four-phase action plan for transforming their company into one that supports and values coaching. 

Content

The benefits of this kind of sustained effort are many and can be clearly measured and tracked. You can build a workplace environment where people continuously seek higher levels of performance, support and challenge one another, offer their “best selves,” accomplish goals, and achieve your organization’s bottom-line goals.

The benefits of this kind of sustained effort are many and can be clearly measured and tracked. You can build a workplace environment where people continuously seek higher levels of performance, support and challenge one another, offer their “best selves,” accomplish goals, and achieve your organization’s bottom-line goals.

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In


Copyright © 2026 ATD

ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.

Terms of UsePrivacy NoticeCookie Policy