ATD makes a colorful announcement.

During ATD’s Annual Membership Meeting on Sunday, May 19, ATD president and CEO Tony Bingham announced that ATD is changing its logo colors—to blue and green.

“ATD continually reviews our brand to ensure there’s alignment across our offerings and how we communicate with our members and customers globally. We made the decision to update the ATD logo colors to ensure a close alignment with several core resources for the profession—in particular, the Talent Development Capability Model and the TDBoK, which have used the blue and green palette for several years. And, as importantly, ATD prioritizes accessibility in our brand and color choices across our offerings, and this palette is more accessible,” Bingham noted.

ATD will continue to update its branding with the launch of a new website this summer; members and customers will see the updated colors reflected in the association’s offerings, events, and digital resources in the coming months.

During ATD24, attendees can find merchandise with the updated logo at the ATD Store in Hall B1 along with limited-time vintage ATD merchandise. Get newly minted accoutrements with an updated logo to show off ATD pride during the conference next year in Washington, DC.