ATD Blog
Thu Apr 10 2025
Mid-sized companies are in a unique spot: big enough to need structure and scale, but often short on resources. You might support hundreds or thousands of employees across roles, regions, and business units—but your L&D team? Probably still small, juggling endless requests on a tight budget.
Still, training doesn’t have to stall when things get busy. With the right strategy and tools, mid-market L&D leaders can drive real impact—without extra headcount or dollars.
Here are five common challenges—and how to tackle them:
L&D is rarely overstaffed. Requests pour in, but the team stays lean—sometimes even a team of one.
Smart leaders don’t build everything alone. They tap internal champions to help with content and delivery, then centralize materials like Zoom recordings and job aids into a simple LMS.
You don’t need 300 courses. You need the right courses that are organized, accessible, and easy to update.
As your company grows, expectations rise—but your budget may not.
Good news: you already have what you need. Record subject-matter experts walking through tasks or answering FAQs. Use short videos, screen shares, or walkthroughs that can be reused.
Blended learning helps, too. Combine asynchronous content with live sessions to stretch your budget. Prioritize content that works across teams—from onboarding to ongoing development—for maximum ROI.
In a mid-sized company, every investment has to earn its place. That means training can’t be a black box.
Go beyond completion rates. Are new hires getting productive faster? Are sales reps closing more deals? Are support tickets dropping?
Soft metrics matter, too—like promotion rates and manager satisfaction. Visual dashboards and charts can turn your wins into stories that leadership can see and support.
Spreadsheets and shared drives may have worked at 200 employees—but not at 1,000. A modern LMS changes that. It simplifies delivery, automates busywork (like reminders and tracking), and ensures consistency—especially in high-impact roles like managers or frontline staff.
Scaling training doesn’t require complexity. It just requires smarter systems.
One of the costliest challenges? Losing high-potential employees who don’t see a path forward.
A clear training and development strategy helps retain them. When people see growth opportunities, they’re more likely to stay—and contribute more. You don’t need bureaucracy to build career paths. With the right culture and tools, you can offer meaningful development without overpromising promotions. That agility is your advantage.
If you improve one thing this quarter, make it onboarding. It’s high visibility and high impact, influencing everything from productivity to retention.
Use a simple 30-60-90 framework:
Days 1–30: Orientation, culture, early wins
Days 31–60: Role clarity, key tools, and systems
Days 61–90: Independence, goal setting, and growth planning
A good LMS can automate much of this and give you clear data on effectiveness and time-to-productivity.
Mid-market L&D wins don’t come from formality—they come from flexibility. That means mapping skills (not just roles), running short upskilling sprints, and embedding learning into the flow of work.
You don’t need to mimic enterprise strategies. You need to stay focused, fast, and aligned with your business goals. When training becomes a growth engine—not just a support function—you turn every challenge into an opportunity.
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